A passenger told a flight takes one hour feels cheated by a two-hour trip. Tell them three hours and they're happy. Promise clients the world and you'd better deliver the moon. Set modest expectations and exceed them instead.
Same 2-hour flight, but 2 people get different tickets. Here's how the same experience can actually make one person pissed and one person happy. So one person gets told the flight's gonna be 1 hour, the other person gets told the flight's gonna be 3 hours. The first person that was told it was gonna be just 1, they're gonna be pissed because the flight takes 1 more hour, whereas the person that got told it was gonna be 3 is gonna be happy and is gonna think they're early because the flight took 2 hours. This story really helped me handle expectations with clients. If you get a client and you promise them the world, you better also deliver the moon. But you can promise something that's not as high, and then if you give them something that's actually pretty decent, they'll be happy. Same thing, but it's the expectations that change people's perceptions of reality. If you're gonna promise the world, you better give them the moon. If you cannot deliver the moon, then don't promise the world.
