The speaker applied to Sam Parr's exclusive entrepreneur community Hampton and got rejected. He uses this to explain pull marketing: making something feel exclusive creates demand. His idea: host a private call for Twitter users with 100K+ followers and his clients, letting people want in rather than pushing it at them.
I was listening to My First Million and I applied to Sam Parr's Hampton. The tagline is highly vetted private community for entrepreneurs. They said their sweet spot was $20 million a year. I'm like, yeah, I'm going to apply anyway. At the end, they dropped the price. It's like $8K, $9K. I didn't even feel like they were selling. It was so natural. And I was like, yeah, please take me in. They told me, oh, by the way, you're not a good fit. I don't think it's going to work. I'm like, oh, okay. And I really liked it as a good example for instead of pushing people towards a solution, pulling people towards a solution. You can apply if you'd like. And I really like it because we already have some valuable people inside. From that, I thought, how can I make people— instead of pushing it to them, how can I make people want to be here? And I thought, I'm going to get all my homies that we started ever since 2020 on Twitter, and I'm going to tell them, hey, let's have a 100K+ follower only call and my clients, and let's all discuss some insider game of what's working today on Twitter. You got to be scrappy, right? If you're invited to a party, first thing you ask is who's coming, right? So you got to get some names riled up.
