A marketer explains the "deaf man test": imagine drawing your offer to someone who can't hear. If you can't sketch it, it's too vague. "Skyrocket your lead flow" fails because you can't draw it. Concrete, drawable promises convert better.
It's the deaf man test. So it's something I kind of came up with to make offers land better with people, because we as humans, we don't like that uncertainty. We don't like not knowing what's going to happen. We don't like buying things where we don't know when I buy what happens after. Like, we don't like that. And we also don't like buying things where we don't know exactly what it is that we're buying. So the deaf man test is something that I came up with that allows me to make me make my offers Land better. And it forces me to think, if I were to present this to a deaf man and I could only draw my offer, and what would he get it if I just— if he were deaf and I could just draw it, would he get it? So let me give you an example of things that do not pass the deaf man test. So, skyrocket your lead flow. You're gonna draw a rocket, and then it means one thing to you, right? But to that person, it's like It's relevant, right? Or that's why I don't work with mindset coaches, 'cause it's like they just struggle so hard with this. 'Cause it's like reach, you know, your mindset, 10x your mindset. Like, what does that mean? Can you draw it? No, you cannot. It's way too hard. So that's what forces you to make your offers so much better. If you think, should I have to draw it?
