Post one case study weekly, daily proof items like testimonials, three expert analyses per week, and a daily call-to-action. The proof items work as dominoes in threads, letting different people convert at different points.
How often do I post? What do I post? And what I recommend you do depending on your follower count. I post one case study a week, one way of proof every day. Then testimonials, I post one every day as well. Sometimes these are the same thing. Expert takes, I try to post at least 3 a week, like analyze what's going on, like kind of put your pulse into the world and be like, I think this is what's going on. And call to actions, I actually ask for a sale every day. I like to make a pinned thread thread or make one tweet with a call to action that's solid and keep adding proof below. And what kind of proof should it be? You guessed it, dominoes. We topple every single domino per tweet because for some people they convert at the middle of the thread, for some people they convert at the end of the thread, and eventually you have this massive piece of content that just proves that you're excellent at what you do and there's no doubt of it. And that's when you start seeing all the money coming in.
