The best time to make an offer is immediately when someone becomes a lead, while their interest or pain is highest. Waiting for them to warm up wastes the peak moment when they're most likely to buy.
When is the best time to make an offer? It's the nanosecond somebody becomes a lead. Do you need to nurture that lead? I don't know. Do you want to wait for them to adapt, or do you want to hit them when, you know, when the iron's hot, when the pain is at its highest? Me personally, I'd rather up my chances of a sale, so I'd rather do it early.
