Creators who chase peer approval build audiences of other creators, not customers. The speaker argues for targeting actual prospects instead, using insight-driven content that attracts people who'll pay, even if it means being unpopular with peers.
How many times have you seen this? The guy that is like coach or consultant or whatever, he's only followed by other coaches and consultants. Like, that's it. The creator that's only followed by other creators and he's like, guys, I'm crushing it. And you see the comments and it's like literally nobody from his target audience. It's all his peers. That happens when you play the status game and when you run a show business, whereas when you play with whale bait and insight-based content, you start attracting prospects. You may be extremely unpopular amongst your peers, Who cares? They do not pay the bills. Therefore, maybe you should pay more attention to the people who do. Actually, like, you don't see many of my peers in my comments, and I like it that way. But you see some prospects liking it, and you see some prospects on the list because I'm very intentional with the content I create.
