A marketer explains why his offers weren't working: he wasn't making enough of them, and he was pushing a product he loved instead of what his audience actually wanted. He kept promoting a waitlist workshop nobody bought while ignoring what customers were actually asking for.
When I have these moments when things are just not clicking, usually it is because of two things. The first one is not making enough offers, and that's why sometimes I will send 2 or 3 emails a day. The second one is just sometimes I'm being stubborn as the marketer and I want people to kind of buy what I'm selling instead of selling what they're buying. What I mean by that is, let's say waitlist. To me, waitlist has been the most enjoyable workshop I've ever done because I just, I just loved it. I love talking about waitlist, but nobody bought it. And that was kind of a mistake of me trying to sell so they would buy instead of listening to what they were doing. So often the question I need to ask myself is, what are they telling me they want, but I'm not giving it to them?
