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When Writing, Only Think About People Who Have Given You Money

Name: When Writing, Only Think About People Who Have Given You Money
Uploaded: 2024-04-07T20:00:18+00:00
Duration: 38 s
Channel: David Molina
Description: In this short monologue, the speaker advises copywriters to focus exclusively on audiences who have already paid for their services when crafting sales…

7 Apr 2024 · 1 min

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In this short monologue, the speaker advises copywriters to focus exclusively on audiences who have already paid for their services when crafting sales copy. He argues that writing for prospects who haven’t yet bought—"leads, wishy‑washies, maybes, nos, tire‑kickers"—induces a needy, defensive, or aggressive tone that degrades the quality of the copy. By concentrating on past clients, the writer can treat the copy as a continuation of a conversation that has already occurred, making the message more natural, confident, and persuasive. The speaker emphasizes that this mindset simplifies the writing process and improves effectiveness.

Chapters

When you write, you're only allowed to think about people who have given you money. Some of the worst sales copy is when you think about people who have not given you money. The leads, the wishy-washy, the maybes, the nos, the tire kickers, because they make you needy or defensive or aggressive. And that's when you mess up the writing. Like, writing copy for me is easy because I only think about people who have already given me money. I only think about clients. So when I write, it's like a conversation or I'm reliving a conversation that has already happened in the past. You can only think about people who have given you money when you start writing. Keep