Keep a folder of raw ideas from daily life. Each morning, pick the one that feels brightest and write it out fast. Editing is easy once you've captured it. Your subconscious keeps working overnight.
So I have a folder with ideas. So some client told me, I love how you don't want my money. Haha. I almost puked in a London taxi cab because don't ever tell a London taxi cab to drive faster. He'll kill you. Offer variance is as important as offer quality. So I have these ideas and what I'll do is when I wake up, I open this up and I kind of like let it speak to me. And I think which of these ideas is shining brighter today? Because some ideas shine brighter than others. And then I go full writing mode. Just put it on the page. And that takes a lot of pressure off me. And when I put it on the page, now that's the hard part. Editing is the easy part. So things are done, took 10 minutes. So it's just about seeing what idea shines brighter. But this requires you to kind of have that sense of when you have an idea, don't let it die, write it down. Because then your subconscious will be cooking. And when you wake up, you'll be fresh, you'll be able to write.
