A $100 workshop lets prospects experience your work before committing to expensive services. People who buy the cheap offering are 50 times more likely to become clients, and 80% of this speaker's high-ticket customers started with a $100 purchase.
The $100 thing you asked, why do I do this? And it was because I actually had a call with a client right now. He said, I had a client that told me, dude, you're exactly what I need. I just didn't know that I needed it. But it happened to me when I saw you do your work. Often we ask people to pay us without having them seen our work, whereas if we don't price the $1,000, $3,000, $5,000, $10,000 thing and instead we charge $100 thing first, so they can see us in our zone of genius, it makes them vastly more different to buy. In my case, and I'm not shitting you with these numbers, it's 50 times more likely to buy. 80% of my clients bought a $100 thing before they became a client. Fucking nuts, dude. It's like 80% of people bought a small thing.
