A creator's visible scoreboard is likes and followers. The invisible one is actual money earned. Virality is fleeting and algorithm-dependent, but revenue comes from your own strategy and systems.
So for me, on social media, there's two scoreboards. There's the visible scoreboard and there's the invisible scoreboard. The visible scoreboard is what you see with likes, followers, comments. It's the front end. But the real, real killing is made on the invisible scoreboard, which is how much money you make. If Instagram and Facebook and Twitter just decided to flip, you wouldn't see any videos on how to go viral. You will see a ton of videos on how to make more money, which is what you actually care about. So if you're watching this and you're like posting a lot and you want to go viral and you want eyes on your stuff, like think about it, do you want to go viral go viral, or do you want to make money? Because one of them depends on the algorithm, the other one depends on you.
