Why leads ghost:
18 Nov 2024 · 0 min
0:28
When prospects stop responding to offers they initially engaged with, the problem isn't the offer itself but the path to convert it. Make the next steps clearer and easier, and they'll follow through.
When prospects stop responding to offers they initially engaged with, the problem isn't the offer itself but the path to convert it. Make the next steps clearer and easier, and they'll follow through.
When an offer gets responses and replies, but then people ghost it, usually it is that you got the promise correct. It is the path that looks a little bit unclear on how they're getting there, or there's just too much, as in there's too much to be done, or they don't understand all the pieces that need to be— it's just too much work. So I wouldn't change the, the promise. You got the promise right because you're getting responses. But the second part would be making the path easier, making the path simpler.
