People buy from creators who share what they've personally used and benefited from, not from those giving generic advice. When you say this worked for me, listeners trust you more because the idea comes from your own success, not from distant authorities.
There's a big difference if somebody tells you, hey, you should put your money into this, than if somebody tells you, I put my money into this and that's why I recommend it, because there's so much more weight to it. So the way I feel people build audiences is the first way. Hey, you should do this, you need to do this, but you haven't done it, so it doesn't carry any weight. And that's why people don't buy from you, because like Naval said, the more accountability you take, the more you can win, because you have a lot to lose. When you say this is what worked for me, this is what I did, suddenly people start correlating the things they read to you, and then they start giving you money because you were the one that originated the idea and it came from you and not from 10 books Warren Buffett recommends.
