A person with their name attached to their work has more to lose, so they're more careful and trustworthy. The speaker compares an anonymous Birdhouse account to someone named Marcos and explains why putting your face on your brand makes people believe you more.
I think the reason why personal brands work more than faceless brands, it's because you have more to lose. So if I hire the Birdhouse Twitter account to help me with my stuff and they scam me, they steal all my money, who am I blaming? A bird? The lamp behind you that doesn't even look like a bird? This is like, you're going to die, right? But it's like, if I hire Marcos to do my stuff and he scams me, Marcos is fucked. Because I'm going to make a huge deal about it. And people know that. That trust factors in on the sale. So because you have your face out there, you have more to lose. But because you have more to lose, you have more accountability. Because you have more accountability, you have more trust. So therefore, that arrangement works when you have your face out there. I used to be anonymous. Having my face out there, I thought, I mean, why not?
