Generic offers ask prospects to trust you in the dark. Instead, use a flashlight: show them the exact path with three clear milestones. First the offer itself, then $20K in revenue, then $20K per month. Specificity beats blind faith.
Offers, bro. I've realized that there's one thing that makes any offer better. And the bad thing about offers, man, is that a lot of them just look copy-pasted as the same shit. There is one thing that I added to, or I recommend everyone do. Let's say there's two people and they're trying to guide the same person to a diamond that's on the other end of the room. But the room is dark. Person number one, which is your competition, they say, just hold my hand and trust me, we'll get to the diamond. That's like saying there's a promise, but trust me, we're going to get there. Your next question is, but how? It's hard. Whereas you instead, what you do is you bring a flashlight with you and you turn the light on and you show them the way. I feel that that showing them the way in any offer is crucial and it's so useful to have. And I do that with checkpoints. You could say, first off, we're gonna craft your offer. Second of all, we're gonna get it to $20K. And that's how we know we end up on stage 3, which is we work for $20K months.
