Long email drip campaigns don't work because prospects never read them. Instead of trying to persuade people, present a direct offer: here's the solution to your problem, do you want to buy it? This shift from promotion to offer-based messaging drives significantly higher conversion rates.
I recently came up across the concept of like lead nurturing is a waste of time. To a point, I agree. As in, if you have a 27 or like even a 7-day email drip campaign, you don't read that shit. Let's just be honest. You're not going to have people get like a demonstration or realization. What I found is your approach for me actually worked, which is an offer-based business, not a promotion-based business, an offer-based business. I think it's a different thing because promotion is like, almost to a certain degree, kind of persuading people into doing things. Whereas an offer-based business is, do you have a problem? Here's an offer to solve it. So I try to tell people, buy my stuff because it's going to help you do X, Y, and Z. But that was kind of trying to pull them into it. But when I changed the packaging of that from this is going to help you do this to this is just a script, it's just an offer. Do you want to buy the thing, the course, the script? That performed way better because it was just a direct solution.
