Email subscribers have explicitly asked for your help, unlike social media followers. This permission-based relationship lets you pitch frequently without losing your audience. Building your list matters more than chasing social media growth.
It's okay to disagree with stuff because there's many ways to score a goal, right? But the way I see it, priority is always email. Like no matter what platform you build in, it's just take people to the email list. Like that's how I think about it because it's like expectations. If you pitch on social every time or every day, it's like a little bit like weird because people go on social to be entertained. But once someone joins your list, it's a request for help, not knowledge, it's help. So if they join your list, then it's okay to pitch them every time. So that's why my priority Lately it's been just grow the list. And for me, that's the most powerful channel.
