A creator explains why audiences stop noticing your posts using a T-Rex metaphor: viewers habituate to the same format and offer, becoming blind to repetition. To fix it, change your format, setting, or what you're offering to create "movement" that recaptures attention.
Chapters
Buenos días from Spain. I'm on the Spain walk. I just woke up, but I had a, I had an insight on why your audience doesn't see you and they don't see your posts. And it may not be the algorithm, maybe something else. So did you watch Jurassic Park? And, uh, do you remember the T-Rex and what people did when people, they didn't want to be noticed by the T-Rex? Like, what happened? They stayed still, right? They stopped moving, and then the T-Rex just walked past. And then when they did want to get noticed and attract his attention, what did they do? They started moving again. So think of your audience like that T-Rex, and, um, they are attracted to movement, but stillness bores them, and then they can't see you. It's like when you drive past an ad, what happens first time? You notice it. Right, and maybe you read it a little. What happens the second time? You notice it, but it's easier to ignore. And then on the eighth, ninth time, you may not even see it, right? You get T-Rex vision, and that happens with every audience. So if somebody's always recording videos in the same four walls, if somebody hasn't adapted their offer, if somebody hasn't done anything new, it's not exciting. They don't have any exciting updates. It's just kind of, they're selling the same thing. Then the audience gets it. Well, the T-Rex vision. They don't get it, they get T-Rex vision, and then they stop responding. So what do you do? Well, you start moving. You excite them. You give them something they haven't seen. You sell something that fuels you and actually kind of scares you a little bit, but something that's new, or at least something that feels new. You make them sit on the edge of their seat, and then the T-Rex vision goes away and they start seeing you again, and they get responding again.