Why Your Audience Feels Dead & How To Revive It
David Molina explains why creators with large followings feel their audience is dead: they're exhausted from targeting one segment. Instead, treat your audience as micro-segments and rotate offers with different pricing tiers. He generates $100K monthly from Likes Cash using this approach, with payment options from $40 weekly to $30K yearly.
Chapters
So why does your audience feel dead? Now I got like 250,000 followers combined from all platforms, and at some point it really did feel very much so that the audience was dead. Like, you'd post stuff, they wouldn't respond. You'd make an offer, they wouldn't say anything. Sometimes, like, I would just get, you know, 250,000 followers and get like, what, like 5 likes on something? and then I'm like, man, is it— are people even listening to this thing? Like, what am I doing wrong? Like, fun fact, I got more active clients in my world than average likes per post. Uh, I don't get that many likes, so that's not the best ratio, but I'm doing fine. License Cash got to $100,000 in MRR, and a lot of it was knowing how to tap into different segments of the audience. And that is why the audience feels dead. It's because often we only tap into one. So right now it reminded me, I'm in Alicante, I'm in Spain, right? And if you know something about like kind of the southern part of Spain, it is very desert-like. Like that segment of the country is very dry. And often people only sell one offer and they only sell maybe a client offer, $1,000, $2,000 a month. And they always tap into that same segment and they keep selling that and that. And frankly, it's like they get good at it, right? Like, it's their own stuff, they get good at it. But every offer you see often is gonna kind of dry out. And when you keep hammering that same segment, it's like you're like using the land and eventually it's going to be less fruitful. And less fruitful, and eventually it's gonna be dry and it's gonna end up like a desert, right? So that's why the audience feels dead. It's because people keep tapping into that same segment, people who can afford that amount of money, and then they just stop, kind of— they don't tap into anywhere else. But if you tap into that and then that part of the audience gets dry, that's when people jump to conclusions. They say the audience is dead. That. That's like going to a country and seeing a desert and thinking, well guys, nothing grows here, let's just go to another country. Well, that's not true, right? Maybe you should go and explore other segments, and maybe that's what's happening to your audience. You've— it's not that you've killed that segment, is that you need to give it some room to breathe because they've seen so much of your offer. They— you always talk to the same person, you always make that same offer to that same person. Or have a term, and then they're kind of like, yeah, we've seen it already. And then you're like, okay, so what do I do, right? These are the people who can afford me. So I would question that belief because there's a lot of money to be made from other segments. Maybe it's not that the whole country is that— the whole audience is that— maybe it's that you should look into other areas and see what's up. And by the time you come back to that other land, maybe it'll be better. And most likely it is, because when people stop seeing an offer for a while and then it comes back, then they usually respond much better. Because just because nothing changed except for the time, they just haven't seen it in a while. Novelty is a big reason why offers sell. So what to do from here? Think, what other segments have I not tapped into? What other people can I talk to? And then you're going to realize that your audience is infinitely segmentable. You can create segments out of thin air. You can talk to and make any offer you want to multiple groups of people that you haven't talked to in a while, meaning that by the time you make that offer, then this is the first time people have seen it. Like, I don't know if you remember how it felt when you first launched your offer. Was it easy? It probably was, right? Because it's like, it's a new thing. Novelties, enormous when it comes to selling offers. So when you talk to these segments, it's the first time they've seen an offer like that. So maybe you're gonna get a pocket of money from there, and then another one from another place, and another one from another region, and so on and so on. You got to see your audience not as a mechanism to get clients. I don't think seeing your audience as a mechanism to get clients is a useful frame, because then you're going to be always tapping into that same place, and then it's going to be like a desert. It's much more useful if you look at your audience like multiple segments of people who are all willing to give you a certain amount of money. And then your job is to have offers to extract as much as you can from those different segments. That's why when you look at my payment notifications, you see payments for $40 a week and then $400 a week and then $7,500. And then some people pay for the year, that's $30,000 plus. And that's optimal. Why? Because I'm not only tapping into one area. I'm not harvesting a dry land, if that makes any sense. I'm tapping into different areas, and so income can come from multiple places. So if you're— if you've constantly been selling one offer to one avatar, then maybe you should let that land breathe a little bit. Maybe you should press on the brakes for a little bit and think, who else can I make an offer to? And you're going to realize that your audience is not just one amorphous blob. It is multiple mini blobs that you can make different offers to. And the beautiful of it is that you can cycle them, because when you make an offer to segment A, that means you're not making one to segment B, right? And when you make one to B, you're not making one to A. Why does that matter? Because by the time you cycle and they're back, then they haven't seen that offer for a while and they might respond better. There's multiple scenarios with clients and for myself in which you can change absolutely nothing about an offer except for the fact that you didn't promote it for a while and it'll do better. Like, the only variable you split tested in the A/B test was just taking it out for a little bit and not promoting it for a while. And when you bring it back, it's new again. Like, that's what happens with, um, well, now it's fall, so it's, uh, It's, it's, uh, it's a good timing with the Starbucks pumpkin spice latte. Like, they don't sell it for the entire year, and they change nothing about the recipe, right? But it only comes back in autumn, and that's why people buy it, right? And then so on with the summer offers and the spring offers and the winter offers and so on, because people understand that novelty sells. Seasonality and cycling offers is a good move, not just having one. Like, having an irresistible offer, a good offer, is a good focus. Don't get me wrong, like, I believe offers are fundamentals, right? But cycling, making sure they look new, making sure they are new, taking things down, taking things up— these things matter in a coaching and consulting business and digital businesses in general that sell information. Because you don't want to always kind of be drying out the same place. You kind of want to vary it all the time. And that's what I do, right? That's why I, um, I rarely have duds, like offers that just don't work because I kind of have my repertoire and I just kind of cycle through them. And when one isn't working, then I don't have to trip. I don't have to tweak the offer, change anything about it, run ads, right? I have to think, okay, maybe offer A didn't work, let's do B, and then let's do C, and let's, let's do D. And by the time I come back to offer A, it hasn't been off the market for a while. And like the pumpkin spice latte, all you have to do it's just bring it back, right? So yeah, that's what I do— cycle offers. And I just have one good one. And if your audience feels dead, it's not that the audience is dead, it's just that the segment is a little bit burned out, and maybe you need to switch, let them breathe a little bit, and then bring something else. What I do when that things happen is that I cycle between different pricing and duration of offers. So I got like 4. So I got compressed, client, customer, and asset-based offers. And all 4 are inside of the tool tier inside Likes Cash. So if you go to the description, you're going to find a link to get all 55 tools that took me to $100K in MRR. And you look— you can look for those, and you'll find the offer templates that you can make to your audience. So if that's helpful to you, you can go there and get them there. See ya.
