You can grow revenue by getting existing clients to pay more, not just finding new ones. The speaker presents offer shells: one product sold at multiple price tiers, from a one-time workshop to recurring access to closer interaction. A recent workshop showed how this works in practice.
The money is not in just getting more clients. The money is making every client worth more. And this is a very important distinction. When was the last time you upsold a client? When was the last time you spun up something and be like, to the people who already pay you, would you like to pay more? Somehow we just don't offer them anything. And that's a huge wasted potential because these guys are already paying you. They already trust you, right? So they're closest. How do we do so? I don't sell offer suites. I sell with offer shells. An offer shell is not many offers. It is one offer with many different levels of access. This is easy to sell and easy to understand. So for example, the other day I ran a workshop. During that workshop, there were people who bought a one-time fee to that workshop. Inside that same call, there were people paying me recurring. Inside that same call, there were people paying me more because they had closer level of access to me. And inside that same call, there were people paying me even more. Everybody has access to the same thing. It monetizes access.
