A business earning $999k and one earning $1M operate completely differently. You can hit $1M with one strong offer and smart bundling, but crossing that line demands a new skill: paid advertising.
It was like really wild. Like people at $999,999 and people at $1,000,001, they're like two different people. Interesting. Tell me more about this. It was because the price to pay to get beyond that, I thought personally, it became you needed different, a very different set of skills. So you could get to a million fairly simple and straightforwardly per year with organic, one good offer and bundling and unbundling. That's it. To get beyond that, you do need to have a certain set of skills, like you need to bring ads into the mix.
