A founder explains how switching from live sales calls to text-based selling eliminated his need for SDRs, closers, and a sales manager. By focusing on lifetime value instead of immediate conversions, he built a low-stress business he runs alone.
Sales calls, right? You don't need that. When I started selling just via text, it was shocking to me that you could do something like that. And the key there is you got to lower the now number in order to get instead of the big screenshots, because that may include a lot of volatility in the business. You go for LTV and recurring revenue and getting people to actually stay. So that changed entirely how I think about business without sales calls. It's so less stressful, man, because you know what's the most thing about, like the most stressful thing about having like a team, SDRs, closers, sales manager and stuff. If you run a business by yourself and you don't have calls, it's like, okay, like it's kind of stressful. But knowing that they don't have calls because of you and they depend on you filling their calendar, that induced incredible amounts of stress on me and I hated it. And now that we can do it without that, that completely changed my, like how I thought about business. I didn't think this was possible, but here we are.
