The speaker sells components of their flagship program Cash Creators rather than building new offers from scratch. They generate revenue through guest passes to individual workshops, like one on selling without sales calls, letting them reuse existing material instead of constantly creating something new.
I don't want to talk about one thing you said, which is I'm only selling the same thing. There's a shade of nuance to that one, and it's that I'm not selling the same thing. I'm selling components of the same thing. So an example is I have Cash Creators, which is the main thing, but sometimes I will host a one, a one-time workshop. Let's say this one I'm hosting on Monday. It's about selling without sales calls. So I will sell the, that same component. It's just a guest pass. To that event, which is part of the main thing. So I don't really make offers. I cut many offers from the main one. So that's like an important distinction.
