A creator outlines the cash creator process, a collection of self-coined terms like value versus insight, Whalebit, and email sales machine. Naming and protecting these invented components shows originality and courage, the speaker argues, earning you respect and positioning yourself as someone whose promises get taken seriously.
This is the cash creator process. And you see that I'm not just saying lead customers, clients. I'm saying we use value versus insight, then we use Whalebit, then we use the email sales machine, the workshop funnel, sell without sales goals, our core offer, a weekly recurring revenue, and our offer shelf. These are all terms I invented. Value versus insight is not real. Whalebit is not real. Email sales machine is not real unless I make them real. So it is that willingness to put out those ideas that creates audience respect, that allows you to stop getting ghosted as much. Because promises are abundant, but leadership is scarce. Courage is scarce. Being willing to be wrong and putting ideas that are original is scarce. So when you IP your process and when you put it out there, it allows you to stop getting ghosted less because people don't ghost people they respect. And you increase your respect by showing people, these are my ideas, take them if you want them, I do not care, this is what I do. So So it is a lot of value in you crafting your process and IPing the individual parts of the process.
