Software vendors like Zapier make their products look hard to justify hiring specialists and charging more. Coaching sellers do the opposite, making insights seem simple and easy so you'll buy in, believing the results are within reach.
But here's what I found is that when you sell software, you make a lot of money by making things look hard. When you sell coaching, you make more money by making things look easy. So an example of this is with software, it's, dude, all these things, they're super hard. Like let's say you use Zapier, you're going to hire a developer, connect it, do all that shit. Why don't you just use Zapier, right? Because you make it look hard and it looks easy, right? With coaching is different. It's like you make things look easy. So people are like, oh, that makes sense with the insight. Then they pay you.
