David Molina tells a story about learning to order coffee in Polish, moving from basic phrases through size options and milk types to "for here" versus "to go." He uses it as a joke about why marketing feels impossibly hard.
I thought marketing was hard, but then I moved to Poland. Here's the story. So I go to the cafe in Poland and I learn how to say, can I please get a coffee? And the barista is like, oh my God, great job. Come back the next day because now I know Polish, right? Come back and I say, can I get a coffee? And then she goes in Polish, oh, what size? I don't know. And I speak in English, right? And then I learn how to say it. I go back the next day. I'm like, can I please get a coffee? Medium. She's like, oh, great job. What kind of milk? Fuck. Okay, well, I go back and relearn it, and then I'm like, I got it, they can't get me now. So I go, can I please get a coffee with this kind of milk? She's like, oh, for here or to go? And I gave up, I'm done. You think marketing's hard? Try learning Polish. That's another thing.
