Artist David Molina sketches dozens of drawings an hour from his notebook, testing which ones land by showing them to friends and watching their reactions. Most days yield nothing. Good work requires more erasing than drawing.
So you know these drawings, sometimes I post them on Twitter and they do pretty well, but I am sometimes kind of discouraged by how long they take. Like, this is my notebook, this is the MB, the Molina notebook, and I'll create a shit ton of these. There's this one, this one did pretty well. I just do a bunch of them because I really enjoy it. In an hour, maybe I'll make like 25 of them and one is good, maybe two, and sometimes never. Like, I go weeks sometimes when nothing comes to mind. That's fine because like good work does take time. And you know how I know these are good? I actually have a split test mechanism. With this. So I will create them and then I will show them to someone just randomly, like, you know, some of my friends, right? And if they react, it's good. If they don't react, I know it's not good because like these kind of drawings specifically, like, you need to have a reaction with them. If they don't have a reaction, then it's probably not that good. But I create a bunch of them and maybe one or two make the cut. So yeah, that's kind of how creativity works. You use your eraser more than your pencil.
