Showing your face builds trust because your reputation is on the line. Dakota has 150-160k followers and people buy from him partly because he risks losing two years of work if he scams them. Visibility creates accountability, and accountability sells.
I'm big on showing your face because with personal brand, there's accountability. And we take on big accountability. People are more willing to buy from you because you have more to lose. The fact that people buy from Dakota and me, it's because if you buy from Dakota, he's got 150,000, 160,000 followers and he scams you, you lost the money. Dakota has 2 years of work to lose. So you can fuck him up and they know that, right? So because you have that much to lose, people trust you more.
