Your job as an entrepreneur is asking the right questions.
In this brief talk, the speaker emphasizes that an entrepreneur’s core responsibility is to discover the right questions to ask prospects and team members. He advises against yes‑or‑no questions that begin with “is”, “has”, “do”, or “would”, and instead recommends verb‑led open‑ended questions starting with what, how, when, why, or who. By using such questions, entrepreneurs elicit richer, more actionable information—for example, asking “how many leads are you getting per day?” yields concrete data, whereas “are you happy with your lead flow?” only produces a binary answer. The overall message is that the quality of information gathered hinges on the phrasing of questions, and mastering this skill improves problem‑identification and decision‑making.
