Most creators push their product onto resistant audiences. Instead, give away high-value content that shows what you offer, let people see the benefits themselves, and they'll buy without being sold to.
I had to post 50,000 times to learn this lesson. Here it is for free. So you have marketing and you have product. Your marketing is at its weakest when you market to a product. It feels like pushing people towards a solution, which is fine, but people don't want to be sold to. I would use this other way if I were you, and this is the lesson I learned. You have marketing, you have product. You want to market from your product. What does that look like? You create content for your clients or your customers, and then you say, I created this, do you want it? I recorded this masterclass, do you want to watch it? And suddenly you're not pushing people towards your product, you're pulling people towards your product. It's just more elegant because then they ask themselves, this guy is giving this much for free, where is this coming from? And then they do their own research and then they buy. Did you try to sell them? Maybe, but it didn't feel that way. And that's a little nuance, and that's the difference. Your marketing is weak when you market to a product. Your marketing is strong when you market from a product.
