David Molina argues that watching videos while multitasking isn't the same as paying attention. Real attention requires full focus, like reading a book or listening to a long-form podcast. That deep engagement builds trust and familiarity, which is what creators actually monetize.
Like, attention is not the same thing as consumption. So consuming the content is like, maybe right now you're on a walk, you're cooking, you're doing something else, right? Right now you're, you're consuming the content. It's just like it's happening on the background, right? But right next to me there's free videos to watch on YouTube. You probably have tabs open, you got your phone in which you can see other things. So you're just consuming the content, but you're not really paying attention to it. And what happens is that consumption doesn't translate as much as attention. Attention is actually being there. It's actually like you giving your full attention, like putting attention on it. And that's why something like books, for example, are really good funnels for people. It's because a book requires attention. Like, you can't reliably half-read a book, right? You have to be there. You have to really see what's going on. Same thing with podcasts. Like, when you hear somebody on a podcast for long, you know, you're here for a long time and you can hear somebody, it's almost at the end like you feel like you know them. And people who have big podcasts tend to have a really easy time monetizing because a lot of people feel like they know them, and so they buy the next thing. And it's because they actually pay attention to the content.
