001 First LinkedIn Live 2024 with Joe Apfelbaum // evyAI.com Tutorial

Joe Apfelbaum demonstrates Evvy AI, his platform for automating LinkedIn relationship-building. He shows how to save profiles into custom lists, generate AI comments to stay visible, and track SMART goals like followers and calls through LinkedIn analytics. He posts daily, repurposes video clips, and uses AI to rewrite existing content.
Chapters
good evening, depends on where you're dialing in from around the world. I'm excited to be here live on the LinkedIn platform in 2024. I just went for a beautiful walk all around Paris, and it was so nice to be listening to an audiobook called Atomic Habits. I don't know if you ever heard that book, but I'm curious to know if you've ever read the book Atomic Habits. It was really nice to listen to it as I'm running. And then I also had 2 sales calls with people that I'm connected to on LinkedIn that were interested in my services. The first person actually lives in Ecuador now, but he lives part-time in New York, part-time in Ecuador. Right now he's in Ecuador, and we had an amazing conversation over WhatsApp about redoing his LinkedIn profile. And supporting him and educating him on how to really leverage LinkedIn for his business. He wants to be able to serve SaaS startups and make a difference for them and help them be able to grow their sales. And so we had an incredible conversation. I told him about our LinkedIn Authority Blueprint. I told him about our 1-day accelerator program and our LinkedIn course. And I also told him about Evvy AI, our software that I'm gonna be demonstrating today, how to use. And he was so grateful, so happy, and he said he's gonna get back to me in the next 2 days to become a client of one of those 3 businesses or all of those 3 businesses. The next person that I spoke to really wanted some mentoring and guidance around how to be able to do business development specifically on LinkedIn. So I spent quite some time guiding him and pointing him in the right direction. And he said he would really love to join a mastermind or a group that talks about business development. And I told him about the AI Business Development Circle, and he said he's going to be signing up to the AI Business Development Circle as one of our 24 members in 2024 that are signing up. So I'm excited about my goals. I'm excited about achieving these goals that I set to achieve. They're very SMART, which stands for specific, measurable, attainable, relevant, and time-bound. So I put together a post today. I'm curious to know if you received that post. Just say yes, I received the post, or I did not receive the post. I actually sent the post via email to 10,000 people. And you might be asking me, Joe, how did you do that? How did you send your post to 10,000 people? The concept is called a LinkedIn newsletter. Do you have a LinkedIn newsletter? I see Barbara just commented. Barbara has 16,135 followers here on LinkedIn. She says, I help independent professionals get massive exposure so they can flood their presence with clients better, faster, and more effectively than a traditional advertising agency. And I see the last time she posted on LinkedIn was 4 months ago. So Barbara, I highly recommend posting on LinkedIn. And I'm actually going to pull this out. I'm going to pull this window out and I'm going to share my screen. Barbara, do you mind me sharing your profile and what you're up to with my audience here? Let me know if you are cool with that. I see I already saved Barbara's profile in Evvy AI, and Barbara, uh, is part of JVMM, the Joint Venture Mastermind Group, which I love. And I'll show you how I can see that on Evvy AI right now. Let me just share my screen real quick with you. And Barbara, I appreciate you commenting very, very much, so thank you. That's why I want to give you a shout out. So this is Barbara's profile here, as you can see. Hopefully you guys can see my screen. Maybe I'll zoom in just a little bit more here so you can see it better. Maybe you can see the screen a little bit better. I just zoomed into LinkedIn just a little bit more there. You see that? So on the right side, there's a little button that says Save Profile. When I click on that and I click on Add to a List, you can see all the different lists that I have. You see that? I have a bunch of different lists here. And I can see that she's in the JVMM list. That's kind of like how I keep track of my LinkedIn connections. I add them to particular lists, and then I go to their profile. And as you can see here where it says activity, I see that she posted 4 months ago. Now I'm going to click on that profile, that post that where she posted 4 months ago. You see that? And I'm going to drop a comment on this particular post over here. You see First, I'm going to give it a like. I'm going to give it an insightful like, just like that. Then I'm going to click on the little comment box and I'm going to use GPT-4. My goal is going to be to build rapport, give it a friendly tone, and then use my persona, Joe Apfelbaum. He sees Bardley, it's a great share. Okay, I'm going to press insert. I'm going to add her, which means mention her, and I'm going to post. So I just left her a comment on her most recent post here about artificial intelligence, which is great. Okay, you see that? Building your relationship with these people, super important to do that. Now I'm going to go to my profile right now. I'm going to click on View Profile and I'm going to scroll down and I'm going to show you where my activity is. So this is my activity right over here. I can see who's been commenting. So go ahead and drop a like on this right now, give it a heart or give it a light bulb if you're watching the live or the replay. I'd love to see how many of you are actually watching this. I'm going to give myself a round of applause. Then I'm going to change who's giving it, and I'm going to change it to Ajax Union, and I'm going to give myself a heart. And then I'm going to change it to Evergreen Networking, and I am going to give myself an insightful. Do you see the way I just gave myself 3 likes just like that? So pick either a heart, pick a light bulb, or pick an insightful. And if I click on comments I can change this back to who's commenting. I'm going to change it back to me as the person that's commenting. And I can see Barbara says cool, I have not, no, and yes. Awesome. I'm going to go ahead and like all her comments. Thank you, Barbara. So Barbara, if you don't mind, tell us who you work with. Who do you work with in 2024? Who do you work with? So this is the post that I was talking about, my shared goals for 2024. As you can see, 1,200 people already read it. And many more people are going to be reading it this week. And this is what I said: starting off the year strong and sharing my goals with my network. Okay, so that's essentially what I did. I'm going to stop sharing my screen so you can see me better. And also what's going to end up happening is I'm going to later take this video that's right over here and I'm going to upload it into an AI tool, and that AI tool is going to automatically create clips out of this video for me. So this way I don't have to sit there and make videos for next year. If I want to share a video every single day on LinkedIn, I can pick from my library of clips that was created from my LinkedIn Lives. So I do a LinkedIn Live like this, and then the video will kind of trim the clip down. So it's good for Instagram, TikTok, and so on. And sometimes I'll say things that are super inspiring, super motivational, super interesting, super informational. And I don't have to go back to an editor to turn that clip into a video. The AI just knows exactly what was interesting, what wasn't, and turns it into clips. So that's why I kind of have my face just like this. So starting off the year strong by sharing my goals with my network— fear creeps in when you want to share your goals because you're afraid that people might judge us for having goals that are too big, or goals— I want you to remember that success is personal. Don't compare yourself to other people. Compare yourself to who you were 5 years ago or who you were 10 years ago, because that's the only person that you need to be comparing yourself in order to determine if you're truly successful. Because other people have other things in their life that you cannot control. They were born in a different city. They were born to a different family. They were born with different skills and different natural abilities that you're never going to have. If somebody's 7 feet tall and you're 5 feet tall, well, you got to work with what you have. That means compare yourself to who you were. Remember that success is personal. Also remember that you don't have to share all your goals on LinkedIn or with your people in your network. Share the ones that are relevant. Only share the goals with your network that are relevant to them being able to help you accomplish your goals. I always say there are things that are personal and there are things that are private. Certain goals are private. You don't have to share every single goal with the world, but do share the way that people can actually support you. Also share with people that are in the position to refer business to you. For example, I want speaking engagements, so I tell people that are part of the National Speakers Association, other professional speakers in my network, what type of speaking engagements I want. I want to be talking about LinkedIn. I want to be talking about artificial intelligence. I want to be talking about personal development. Those are the things that interest me, and those are the types of speaking gigs that I want to be able to get in the next year. So if my goal is to have 24 speaking gigs in the next year, I need to let my network know about which type of speaking gigs I need, but also the specific centers of influence in my network need to know the type of speaking gigs that I want. Here's another example. I want to work with HVAC companies to help them with their strategy. So I let the world know, hey, I'm looking for introductions to HVAC company CEOs. Do you know somebody that's an HVAC company CEO? If you do, please introduce them to me. I want to work with 10 HVAC companies in the next 90 days and support them to help them be able to have a smart HVAC strategy. And I actually bought the website smarthvacstrategy.com. And if you want to see an interview that I would want 250 people in my network to watch, you can go to smarthvacstrategy.com/interview. And there I interview the CEO of an HVAC company and I ask him, hey, tell me, how did you get your company from zero to $200 million in revenue and then sell it? And he answers those questions for almost 2 hours. I'm grilling him and asking him questions on how he did it. There's another thing that I want to do. I want to meet companies that have sales teams that might benefit from using LinkedIn more effectively. I want their sales teams to use AI and LinkedIn, so I asked my network to introduce me to sales teams that have more than 25 sales reps. So who do you know that is running a sales team that has more than 25 sales reps? Who do you know that works with sales teams? I'd love to meet that person. Why? Because my goal is to get groups within companies to use Evvy AI as a team to be able to start leaving comments, writing posts, and so on. And that would be very beneficial for me. So my question to you today is, did you write your goals down? Writing your goals down makes it 10 times more likely that you'll actually accomplish your goals. The thought about my goals and the way that I share them with the world allows me to also inspire other people to sit down and write their goals and share their goals as well. I sat down for many hours and wrote my goals down, and the process of writing my goals Also made it easy for me to be able to edit them and define them. Now there's a concept that I want you to understand called SMART goals. It's a framework for writing your goals down in a way that it'll be much more likely that you'll accomplish it. SMART goal stands for S-M-A-R-T: specific, measurable, attainable, relevant, and time-bound. What this means is that when you set goals, they have to be as specific as possible. I want to speak with people or decision makers or clients. That's not a goal. That's a dream. If you want to be healthier, instead of saying, I want to be healthier, say, I would like to weigh 190 pounds and do 50 pushups a day and eat 100 grams of protein for the next 90 days. That is a much more specific, measurable, attainable, relevant, time-bound type of goal. I hope this video inspires you and you are willing to share your goals with me. And if you do have a goal that you'd like to share, put it in the comments. I'd love to see your goals. Remember, when you post on LinkedIn, you don't need the whole world to see it. You need the right people to see it. So my goal is to have 1,000 people see me 1,000 times a year. And if I'm posting several hundred times and I have 1,000 people on average see each post, that's hundreds of thousands of pieces of exposure that I can get just from sharing myself online. So why not share yourself online? I'm curious to know what your goal is when it comes to LinkedIn. I'm going to share with you in just a moment. I'm going to share my screen in just a moment and share with you a particular post that I found from this person that I thought was really, really incredible and the way that she shared her specific goals around LinkedIn. And I'm going to share it right now. So let's go. Let's rock and roll. Do you want to see it? Let me share it with you right now. I'm gonna share my window right here. All right, all right. So I'm just sharing my screen right now. So hopefully you can see my screen now. So this is what Alina wrote. Alina said, new year, new 366 opportunities. You see it? She said the following: I've been quiet for some time here, almost a month or longer, but planning not to miss a single day on LinkedIn in 2024. Starting point. So I love that she has her starting point all written out over here. This is really significant. By the way, have you guys created a starting point for how many followers you have? So I'm going to do that myself right now. I'm going to do that myself. I'm going to open up a new tab. See that? And I'm going to go to eviai.com and I'm going to click on login. It's going to log me in. On the left side, I'm going to click on post writer. And I'm going to copy her post just like this. You see that? I'm going to copy her post like this. Then I'm going to go into Evie AI and paste it in here, and I'm going to have the AI rewrite it for me. I'm going to say New Year, new opportunities. I'm not going to write new opportunities. I'm going to take off Um, and I'm gonna keep this because I wasn't quiet. Planning not to miss a single day on LinkedIn in 2024 and go live 244 times this year. Starting point. Okay, let's measure where I started off for accountability. Okay, so starting point, let's see how many followers I have. So I'm going to go over here and look at my followers. I'm going to click on me, I'm going to click on view profile. This will show me how many followers I have right now. So I have 46,064 followers. You see that? 46,064 followers. So I'm going to go like this, Ctrl+C, copy it. I'm going to go here, I'm going to paste it. You see profile views. I'm going to check how many profile views I have in the past 90 days. So I'm going to go here, I'm going to click on my dashboard here where it says analytics. 5,783. I'm going to kick 5,783. 5,783 search appearances. Let's see what it says over here. It says 1,613. I'm gonna do 1613 post impressions in the past 7 days. Let's see what it says here. I'm gonna go here, I'm gonna click on post impressions, 30 through 30283. 30283. 30283. Okay. Saying goals. All right, so I'm gonna say my goal— I already have more than 10,000 followers, so I'm gonna say, uh, my goal is gonna be 100,000 followers on LinkedIn. Then I'm gonna say my profile views, 5,000. We're gonna do go to 10,000 profile views. I'm gonna say 1,000 Calls, 1,000 meetings. I'm going to say 20 per day, 20 per week, 5 per day slash 20 per week, and I'm going to say 20,000 LinkedIn newsletter subscribers. Okay, so I'm going to write how many LinkedIn newsletter subscribers I have here. I think I have 10,000. I'm going to check right now. I'm going to go in here. I'm going to write 10,000— 10,003. I don't know. Let me go here and check. I go to my profile. This is how I can check my profile to see how many subscribers I have on my newsletter. I go down here to my Frustration to Motivation newsletter. See, it says 10,330. So I'm going to go here, 10,330, and I can actually see who my subscribers are right here. You see, I click on this. And it shows me who they are. Suleiman is my latest subscriber. Okay, so I'm going to go in here. So that's how many LinkedIn newsletter subscribers, and I'm going to say, um, 50. 50 LinkedIn live events, and my goal is going to be 244. 244, that's, that's the number that I chose. 244 LinkedIn live events. LinkedIn 2024 goals. So you can see right over here New year, new opportunities. Planning not to miss a single day on LinkedIn in 2024, and not a single weekday. Okay, let's see. I also want to start my own YouTube channel this year. I'm not going to write that. I also want to start a community of engaged LinkedIn users this year. All right, so now I'm going to hit GPT-4. I'm going to select my Joe Apfelbaum persona. I'm going to select my tone as inspirational. I'm going to copy all this, Ctrl+A, Ctrl+C. I'm gonna press generate. Let's see what it does. So let me just tell you what I just did so that you know what I did. I'm going to stop sharing my screen for just a second. I found a post on LinkedIn that inspires me, a post that I want to use as inspiration. I then took that post, put it into my AI tool called Evvy AI, and then I changed the details of that post because I like the format of the post, but I don't necessarily like the content that's on there because it's not my content. But I do like the way the format was. And so I put it into Evy AI, I changed around the details, and then I told Evy AI to use a specific tone, a specific goal, and a specific persona. And then I chose ChatGPT-4 as the more advanced, more sophisticated version of the GPT, of the AI. And I press generate, and it went ahead and it created a post for me in a matter of seconds. Would you like to see what the post looks like? I'll show it to you first. I have a goal for you. How often do you want to be posting on LinkedIn in 2024? Let me know in the chat. I'd love to hear from you. Now let me go to the window and share that window with Evie AI just to kind of show you that post. New year, new opportunities. We step into 2024. I'm committed to making the most out of every single weekday on LinkedIn. I plan to go live 244 times this year, and I'm sharing my starting point for accountability. You see, and then I have the goals. I'm also keen on building a community of engaged LinkedIn users. I firmly believe that with your support and active participation, these goals are achievable. As a CEO of Ajax Union and Evergreen, my journey has always been about learning, growing, and sharing my knowledge with others. I'm passionate about personal development and helping businesses grow with the right digital marketing strategy. This year, I want to share more of my insights on LinkedIn. So what are your goals when it comes to LinkedIn in 2024? Share in the comments below. Let's hold each other accountable for success. I love that. So I'm going to press copy. I'm going to go into LinkedIn. I'm going to go to the IN over here, and I'm going to click on start a new post, and I'm going to paste. Do you see that? I literally just pasted a post into LinkedIn, and I showed you exactly how I did it. Now I'm going to say, let's hold each other accountable. For success, I'm going to say go ahead and use this post as a template so we can take a snapshot of where you are and where you want to go. Just like that. You see that? Now if I want to add an image, I click on Add Media. I can take an image, like an animation, like this one over here. And now I have an image. See that? All right, now I'm going to press post. And I just posted this post right here. Simple as that. Okay, I don't know why the anim— oh, the animation is working. I thought the animation was not working, but it looks like the animation is working. New year, new opportunity to step into 2024. I'm committed to making the most out of every single weekday on LinkedIn, so I plan on going live 244 times this year, and I'm sharing my starting point for accountability. Okay, so now I just posted on LinkedIn just like that. So I'm curious to know, what do you post about on LinkedIn? Go ahead and let me know in the comments. What are you planning on posting about on LinkedIn? How often are you planning on posting? What are you planning on doing posting-wise? Because you already have followers on LinkedIn, why not post? And what topics are you going to be posting on when it comes to using LinkedIn? Are you gonna— do you have specific topics that you plan on using? For me, my topics are personal development, LinkedIn, artificial intelligence, business development. Those are my most important topics. But can you see the way that I wrote up this post really quickly and I have my metrics now all set up for LinkedIn? This is particularly interesting because when you have your metrics and your accountability, that's how you stay top of mind with people, letting them know this is what I'm up to, this is how I'm doing it, this is where I'm going, and hopefully you can come along with me on the ride. So Barbara, first of all, thank you so much for commenting on this live. I really appreciate that, and I'd love to get to know you better. Um, I'm curious to know how often you plan on posting on LinkedIn. I read this book called Atomic Habits. Have you guys ever heard of Atomic Habits? Have you read it? Have you read Atomic Habits? I'm, I'm happy to share with you the insights from Atomic Habits. There is infographics that are available online that walk you through, but the guy that wrote the book, his name is James Clear. He has been researching habits and decision-making for many years. And he made his name as an author to one of the fastest growing email newsletters in history. The newsletter grew from 0 to 100,000 subscribers in 2 years, and today his newsletter has over a million subscribers, and the article on his website received 10 million hits each year. His work frequently appears in publications like the New York Times, Forbes, Business Insider, and you can listen to his audiobook on Audible. That's where I'm listening to it. And in Atomic Habits, James Clear argues that the big goals shouldn't be your main focus in life. Instead, you should be utilizing frequent repetitive actions and systems to help develop habits that stick. So I'm a big believer of developing habits that stick specifically for LinkedIn. And one of those habits is posting, just like I posted. I posted an article today. I'm on LinkedIn Live and I posted an image post with an animated GIF as you saw me do it. The significant change you want to make in your life depend more on creating small habits that have sizable shifts. For example, suppose that you want to be a thought leader on LinkedIn, then you need to start sharing content on LinkedIn. You can't expect just to be a thought leader by having a post. You also need to be dropping comments on other people's posts on LinkedIn, and you can do this relatively quickly using artificial intelligence. The quality of your life will determine be determined by the quality of the automatic habits that you have in your life. Some habits are small, like an atom. These habits accumulate, and they can make a significant impact in your life. So what are habits? As I'm walking down the Parisian Seine River, I'm thinking to myself, what are habits? And I'm listening to this. Book, and he says habits are small everyday behaviors that we perform automatically with little or no thought. Habits are also powerful. I think he said we are what we do every single day, and in this way habits form our identity. So if you say, oh, I'm a writer, but you don't write— Stephen King in his book On Writing, he said, how dare you call yourself a writer if you don't write? You can only call yourself a writer if you're actually writing. So if you want to be a writer, then just write and call yourself a writer. You will have the identity of writer. You will have the identity of thought leader. You have the identity of influencer if you start influencing, if you start being active participant in the social platforms instead of hoping for the best. Hope is a great thing, it's just not the best strategy. So if you want to be successful, tell me what your follower goal is in the comments. Go ahead, drop me a comment. Give this post a like if you can. That would be really helpful. I'd love to see you as an active participant in this LinkedIn Live. So let me show you how I leave comments on people's posts using Evy AI, and that's evyai.com. Let me just show you that, and I'll talk a little bit more about Atomic Habits. Let me know if you like the insights that I'm sharing about Atomic Habits and the difference between goals and systems, because I can talk more about that. Just write habits in the chat, and I'll be more than happy to share more about how you can build LinkedIn habits that make, that make it really simple, and how you can utilize the concepts that I read inside Atomic Habits, specifically around the concept of LinkedIn? I'd love to hear from you if you can and you want to share that. That'd be lovely. Just write habits in the chat and I'll be more than happy to share more insights about the Habits book. All right, let me— I'm going to share my screen right now. And this— in this way, you'll be able to see what I'm talking about. In real time. Okay, share screen window activity on LinkedIn. All right, so the first thing I do is I go onto the feed and I see that people leave posts. So he says books I take them with me on vacation. I'm gonna write I plan on reading. 24 books this year. I will listen and share insights on LinkedIn Live. Boom. Okay, so I just shared a little comment over here, right? I plan on reading 24 books this year, and I will listen to them on Audible and share insights on LinkedIn Live. So that's a manual comment. Do you see how long it took me to write that manual comment versus if I want to create an AI comment? I just click on comment. I click on my little Evie AI tool here on the bottom. You see that? Evie AI. I press generate. It'll read the post and create a thoughtful comment in this box within 3 seconds. Then I'll press insert and it says, I couldn't agree more with the gap in the gain. It's possible something emphasized Ajax union. It's refreshing to see articulated well in this book. The auto version sounds like a great way. Thanks for the recommendation. You see that? I just left Ellie a very thoughtful comment just like that. And Evan wrote, great book. I just gave it a little thumbs up. Brenda says, if you're working on your resolutions and your to-do list, so am I. We are a lot alike. Okay, so she asked which of the appeal to you most. Um, I'm gonna write Marketing with Meller. I'm gonna vote here, Marketing with Meller. Then I'm going to press comment and I'm going to drop a comment just like that. I'm going to click on this little comment box. I'm going to press generate and it's going to generate a comment inside the box. I'm going to press insert and now I just left a comment on her post just like that. Okay, always make sure to read the comments before you actually post them to make sure they make sense. It's a lot easier to edit a comment than it is to actually write a comment from scratch. Okay, so now I'm going to press generate. And one of the things that I like to do with this Evvy AI is to drop comments on people's posts that are relevant to me. So for example, Brad is relevant to me. You see, he is one of my connections, and he's also a person that hires me to speak at his events, at the OMA events. So I definitely want to stay top of mind with Brad and with these people. And the way that I do that is by being one of the few people that leave a comment. So he has 6 comments on this post, and I'm one of the few people that actually commented because part of the 6 comments was his reply to those comments as well. And so as you can see, I'm one of the very few people that have left a comment on his post, and that helps me stay top of mind with him. And using artificial intelligence, this allows me to do this much, much quicker than I would otherwise. Okay, so this person right here, Leilani, wrote a post over here. I'm going to make this just a drop smaller so you can see it. And I said, your words are uplifting and aspirational. So I'm going to tag her by putting the@ sign, clicking on her name, and now I'm going to press post. And as you can see, I just posted a comment. Now my goal this year is to drop 10,000 comments. 10,000 comments, that's a lot of comments. I can't drop 10,000 comments if I'm going to write each comment down manually. Jeff said, thanks for reminding me about Atomic Habits. Jeff, I think it's a book that I'm going to have to read over and over several times. It's not something that I'm going to read one time. I'm going to read it several times. You see, Jeff works at American Express. You see that? Active participant on LinkedIn. I'm going to click on the little dropdown here. See, add him to a list called Engaged in 2024 LinkedIn Live. So I'm going to be adding the people that engage on my LinkedIn Lives into that list so I can look them up after and see what they're up to. I'm going to click on messaging and see what people have been messaging me about. I'm also part of certain groups here where people ask me to comment on things. So for example, Allison Lane just asked me to comment, so I'm going to go ahead and I'm going to drop a comment. You see that? Just like that, I'm going to drop a nice little comment on her post. Again, Supporting Allison. Um, you see, impressive results in the HGAT, blah blah blah. I've seen firsthand the power of this. Okay, that's good. That's a good comment. I like it. You see, I'm supporting her. She asked for a comment, I gave her a nice little comment. I'm going to click on Message Allison, and I'm going to send her a little message through Sales Navigator. I'm going to write, happy to engage on your content in 2024. Allison, I'm happy to engage on your content. How often do you post? Okay, so now I'm starting a conversation. Now I don't even have to be connected to this person to start a conversation because I use a tool called Sales Navigator. I'm curious to know, do you pay for Sales Navigator or are you using the free version of LinkedIn? Let me know in the comments if you pay for LinkedIn or you're using the free version of LinkedIn. And I can see who's commenting over here just like that by me scrolling down here and seeing we have 11 comments over here. I'm going to click on Show All Posts. You see that? I'm going to scroll down, I'm going to click on Comments. I see I'm going to see the most recent comments. I'm going to click on instead of more relevant, most recent. And I see that we have Shiraz wishing me a Happy New Year, and then Jeff, um, saying thank you for reminding me about that. You see that? And then Barbara. Okay, so now I'm going to check on this person over here. See, she engaged on my post. I'm going to press on the save profile. I'm going to click on add to list, engaged in 2024. See that? Now I'm going to click over here. I see she has 28,000 followers. The last time she posted— so this is a repost, this is a repost, this was a post from 4 days ago. So I'm going to go to her post from 4 days ago. I see that she received 1 comment from Muhammad. So I'm going to drop a comment on this post, kind of like as a thank you for, um, for dropping a comment on my post. You know, just acknowledging people dropping a comment is a very, very nice way to stay top of mind and to really, um, add value. Okay, so I just read that comment there, and me just wanting to add value to this person's life just simply by dropping a comment on their posts. So I highly recommend you consider doing that. So let's see what Brenda said. Brenda said, thanks, Joe. You would be among the people I'd like to consider bringing for a masterclass in the future, and I'll pay you for your time. Stay tuned. I'm gonna say, I am honored. Thank you so much. Love being in your network and supporting you. You see, look, I'm building a relationship. This is an actual relationship that I'm building in real time, and you can see as it's happening. See that? As it's happening, someone is offering to make me a professional speaker in their network. You see that? And build a relationship with them just like that, just because I left a comment. Now I have a paid speaking engagement opportunity right here. Put a dollar sign in the chat if you're appreciating me showing you in real time how I'm using LinkedIn. If you appreciate how I'm sure I'm using LinkedIn, I'm showing you how I'm using LinkedIn in real time now. Put a dollar sign in the chat. Now check this out. I'm going to click on Save Profiles and I'm going to look at my most recently saved profiles. You can see I saved Sheree's right over here and I can just click on Recent Activity. I also want to check on what Nabi is doing, so I click on See Recent Activity, and now I can see what Nabi is doing on LinkedIn. I see he has 13,000 followers over here, but this takes me straight to his most recent activity. And if I click on Comment, you can see I already left a comment on his posts, so I don't have to comment again. You see, everything is a higher level. That includes you. You're doing an amazing job in Avi AI. See that? Just like that. So I'm— I already stayed top of mind with him, and he posted that 2 days ago. So I can go through each one of my connections over here. I'm actually going to remove this one over here, delete profile. And I can go through each one of these people here, and I can start dropping comments on their posts with a click of a button using Evvy AI. So this makes life so much more simple instead of me having to go look for each person I literally just drop a comment on their post just like that. See, I find their posts. You see, Jim hasn't really posted recently. Um, let's see, he posted about Evie AI here. I think I already commented on this. Very nice of him to post about Evie AI. Thank you so much for sharing. I'll like my own post over here, but that's cool. All right, so in case you're wondering how Evie AI works You know, you save profiles and then you drop comments on all these people's profiles. As you can see, I've saved quite a few profiles. So you see on the bottom, this 10 per page, I'm going to write 50 per page. And as you can see, there's still a lot of people here. So I'm going to go through all these people and just stay top of mind with them. That's what I'm going to do. I'm going to drop a comment on each one of these people's posts. I'm going to read their post And I'm going to drop a comment. I might drop a manual comment if I want to spend more time dropping the comments, or I might use Evvie AI to help me draft the comment really quickly and not have to spend time writing an entire manual comment for this person. You see, reflecting on our collective journey, Susan, truly highlights the resilience and adaptability that we've all honed. Your insights resonate with the growth mindset we foster in the marketing world. Here's to more learning and thriving in the year ahead. See that? Now I'm going to tag her so she gets an email notification from LinkedIn saying that I commented. And now she will get a notification because I tagged her in the comments of this post. How cool is that, right? Real Talk with Susan. She posted this a week ago, and now because I already have her saved in Evvy AI, I don't have to wait for things to show up in the feed. Instead, I simply do that. So let me tell you this strategy. If you want to be successful on LinkedIn, take 15 people that are centers of influence for you in your business. That means that they're in the position to refer business to you or do business with you. Just 15 people. Save them into a list in Evvy AI, and then once a week, spend 15-20 minutes going through that list seeing what posts they've just posted, and then commenting on those posts. You're going to see a dramatic shift on the way that those people support you because you're now adding value to them. You're supporting them. If you want to be more aggressive, you can have several lists of 10 people, say maybe 50 people that you cover every week, and each day you go through another list. So maybe you'll have a Sunday list and a Monday list and a Tuesday list and a Thursday list, whatever. And you add people to those lists, and then you can go through those lists relatively quickly. You can also have it by group. For example, I have the Joint Venture Mastermind group, I have the Executives Association group, I have the YEC, I have EO, I have a bunch of different groups. And in each group, I find people that are active and I save them in that particular group. And when I want to be active in a particular group, I'll go in and support those people by filtering for that group and then clicking on See All Activity in each person, load their recent posts, and then drop some comments. This doesn't take a lot of time compared to having to manually go through your connections randomly. We have thousands of connections. We don't have the time to sit there and figure out to see who's active and who's not active. And if we wait for things to show up on the feed, well, good luck on waiting. You could just keep waiting forever. The wrong things will often show up on the feed. So instead, that's why we built evyai.com, to help you not only use artificial intelligence to post, engage, and message, but it'll also help you organize your contacts in a way where you can strategically post on the right people's posts. Well, hopefully this was helpful to you, and hopefully you got value from this. This was my first LinkedIn Live of 244 LinkedIn Lives that I'm going to be doing in the next year. And the reason I chose that number is because I was going to do 365, but I don't want to do it on weekends. I want to do it during the week. That's when I want to do my LinkedIn Lives. So if you got value from this, put a dollar sign in the chat. I'm curious to know if anybody here got value. And if you want to watch my future LinkedIn Lives, make sure to hit that little bell on my profile so that you get notified when I go live. I plan on going live every single day. This year. And yes, it's going to be a lot of work, I know, but you know, I have to use LinkedIn anyway. I may as well go live and show you how I do my activity, show you how I create opportunities. So if you want to get notified, just let me know. Say, Joe, I want to get notified in the comments. Let me know that you want to get notified. I'm curious to know who here enjoyed this LinkedIn Live, and let me know what value you got from it. Happy New Year, Giacomo. So glad that you just left a comment on my live, my first LinkedIn Live of the year, my first of 244 LinkedIn Lives. I'm going to be talking about personal development. I'm going to be talking about LinkedIn strategies. I'm going to be talking about Evvy AI and how I'm using Evvy AI today. I showed you how I posted, how I engaged, how I commented, exactly what I did with Evvy AI and to strategically be able to increase my influence on LinkedIn. I also show you how I created a very nice post based off somebody else's post. You don't have to reinvent the wheel. If you see a post that you really like, modify that post, put it into AI, it'll rewrite it for you, and now you have content. And I'm a big fan of scheduling content into the future. If you're not scheduling content into the future, you're really missing out. Now I'm going to share one more time my article so that you can actually see how you can find that article, because a few of you want to know, Joe, how do we see your goals for 2024? Where did you share your goals? So let me share my screen right over here. And if you go to My Activity, so you go to my profile, I'll show you what my profile looks like. This is my profile. And while I'm live, you see me in the banner over here. But if you scroll down and you click on See All Activity, it'll show you all the activity on my profile, show you all my posts. If you want to see all my future LinkedIn Lives, you can click on More and you can click on Events. LinkedIn Lives show up as events. You see that? If you want to see my newsletters, you click on Newsletter, and that's the newsletter that I send out on a weekly basis. So this is the one that I created today. This morning I created this newsletter and I wrote it and sent it out. And as you can see, 10,330 people got that. And if you scroll down, I said one of the most important things you can do in your business is set strategic goals. If you're networking, it's more important than ever to have your centers of influences read your goals so they confirm they read it. So there are 3 ways you can think about me this year. Number one is I want to meet sales leaders at companies of more than 25 salespeople that can benefit from a LinkedIn strategy, to using LinkedIn strategically. So I asked, do you know any sales directors that you can introduce me to? I said, I want to meet CEOs of HVAC companies in the US that have more than 3 trucks on the road. Know any HVAC companies you can introduce me to? And I said, I want to speak in front of groups like EO, YPO, Vistage associations that their members can benefit from learning how AI and LinkedIn for business development. Know any learning chairs, learning development folks, or associations that I can speak at? See that? I said, let's begin Q1. Let's begin with Q1 goals for my network to support me on. So I basically break down what I'm going to be doing and promoting in 6 different categories. So I have Evie AI. I said sign up for the affiliate program and send your link to Evie AI to anyone that you know that has more than 24 sales reps. Number 2 is evergreen networking. We have a LinkedIn training happening. Sales Navigator Boot Camp, and we also have a LinkedIn Accelerator 1-day training for LinkedIn in March. I talk about the Business Development AI training, 24 people to join our circle, our mastermind. We meet once a month. The next time we're meeting is January 15th from 2 to 5 PM. Then we have our HVAC offer, which I'm looking to get HVAC companies. I want 10 companies. And Ajax Union Blueprint, I'm going to have to do a blueprint for 10 people as well. I think 2 people already said yes for this year, so 8 people left. And then trainings, I want to train 24 teams or groups this year, and I already have a few that are lined up, so I have a head start on these goals. So that's, that's what I want to achieve. And you can see that my, my goals are more action-oriented goals. Okay. I talk about how I'm going to get to my goal. So I said I'm going to go on LinkedIn Live every day. I'm going to do the LinkedIn Influencer Summit. I'm going to send out my newsletter every week. I'm going to host webinars. I am going to get 250 people to watch the interview with Don Donnelly. I'm going to post 500 times this year. I'm going to be dropping at least 10,000 comments, and then I'm going to be sending direct messages, about 1,000 messages per month. which produce about 1,000 conversations per year. So that's— those are my goals. Write goals in the chat if you want to go ahead and read my goals. I'll leave a comment with my actual goals there so you can actually see them. Write goals. Uh, Barbara said she lost her connection, but she is now back. Thank you for the invite, Barbara said. Let's see what she wrote over here. Thank you for the invite. I'm in. The lineup looks fantastic, she wrote. So I'm going to reply to this right now here. I'm going to reply and I'm going to say the following. I'm going to say the following. Let's see. Barbara, thrilled to have you on board. Your enthusiasm is contagious. I'm confident that you'll find the insights on LinkedIn powerful. Okay, so you see the way that the AI replied to this, to this. So that's, that's it, one of my 10,000 comments. It will include replies. So if I get 5,000 people that comment on my posts and I reply to each one of them, that's half my quota of comments for the year. And with Evie AI, every single comment that I generate, I can actually measure it over here. So it'll tell me exactly how many comments— if I click on See All here, can you see how many comments? 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17. You see how many comments I already left today? So if my— if I want to be able to get to 10,000 comments for the year, I need to leave about 800 every single month, which is 200 every single week. So if you divide that by 5, we're talking about about 40 comments, 30 to 40 comments a day. And so How long does that take? That takes, you know, just with AI, 30 minutes. You know, like it doesn't take that much time. I have to be replying to these people anyway. Um, here's another thing that I like to do with my posts is I like to encourage people to like and comment on my posts. And the way that I do that is by going to my particular posts, or in this case, this post that I posted 27 minutes ago, and then sending it to people. So I'm going to press copy link to post. You see that? I'm gonna actually copy the top over here. It's a shorter link. I'm going to click on message and I'm going to pop this into these groups here of people that are interested in reading these types of posts. You see, there are people that are interested in these types of posts. So Jane, I already commented on her stuff. Rachel, I commented already. Good. Allison left a post over here. I'm going to leave a post as well. See that? I just left a post as well. So by me commenting on these posts in these groups over here, I'm notifying these people that I have posted something. As you can see, all these people have posted stuff over here, and if I want to support these people Let's see, I posted this last week, so I'm going to post this one this week right over here, and I'm going to drop a comment on Chaz's New Year's post from today at 11:20 PM. So I just notified this network that I left a post, so if they want to comment on my post, they are welcome to do so. Before that, they didn't know. But now that they get a message on their smartphone, they can take a moment and just drop a comment. I'm grateful to have grown the resilience that came from the challenges. Your insights are really good. Okay, let's go. Boom. All right, very, very cool. So you see the way I just dropped the comment for Chad, for Shaz, right over there. And you see people are already replying to my To my stuff. You see Kelly Wade? Nobody left a comment for her. I'm gonna be the one. I'm gonna be the hero. I'm gonna sweep right in and just drop a simple comment just like that. Kelly, your summit climb is a powerful metaphor to the journey we all take in our personal and professional lives. Acknowledging each step in gratitude is a profound way for us to embrace the magic of the blah blah blah. You see that? Very, very nice. Very well done. Okay, I have a question for you. I have a question for you. What category are you an expert in when it comes to using LinkedIn? You want to pick a particular category that you're an expert, or maybe 2 or 3 categories. For example, I'm an expert at LinkedIn networking. I'm an expert at artificial intelligence for business development. I'm an expert in digital marketing. Those are the three things that I talk a lot about. I also talk about personal development on, for example, setting the right habits. So tell me, what are the areas that you want to be known as an expert in? I'm curious to know. Leave a comment below with that information. And with that. I want to say thank you. Thank you very much for being in my life. Thank you for watching my LinkedIn Lives. Thank you for leaving comments and for liking on my posts. Thank you for reposting this by clicking on the repost button below. Thank you. It's because of people like you that I'm willing to get up and to share consistently and to add value consistently. Even though I'm chilling in Paris right now, enjoying my life, I still take the time to go on LinkedIn Live no matter where in the world I am. Whether I'm in Florida, I'm in New York, New Jersey, Connecticut, I'm going skiing, I'm in a museum. I even went LinkedIn Live while I was in a museum. Powerful. And I shared insights, and I took those insights and put them into AI, and those insights turned into clips that I then shared on TikTok, and so on. I want to encourage you to start sharing and share in your specific niche. I want to see what you're sharing about. I want you to be part of our community. So thank you so much for sharing. Thank you so much for watching this, and I will see you on my next LinkedIn Live 002. I'll be talking more about Atomic Hobbits. I'll be talking more about networking. I'll be talking more about Evvy AI, about LinkedIn, about building relationships, and also some new hacks. So I'll see you tomorrow, and, um, thank you for being in my life. Boom.
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