003 LinkedIn Live 2024 with Joe Apfelbaum // evyAI.com Tutorial

I want to show you guys a tour. I want to give you guys the official tour of what? Of our office. This is where we have been for many years doing a lot of seminars here, connecting with people. This is the water machine here. Take it out. Push a button right here. Boom, the water machine. Hey, welcome. My name is Joe Applebaum, CEO of Ajax Union, and I want to give you a demonstration of how to use artificial intelligence on LinkedIn. I'm just going to get my little cup of water here. You see, have inspirational messages on the cup. I'm also going to be doing a live LinkedIn seminar here at WeWork, and this is the location. They actually got a new machine here. I want to show you this new, this new snack machine here. And there's all these cute little nooks and these cute little areas here. You see, this is the place where we're going to be doing the seminar, so you're welcome to join us. Really very nice and inspirational. They have all these really cute conference rooms Well, so check this out. Here are the conference rooms. Sometimes we do the seminars in these little conference rooms here. See them? There's also a coffee machine here, like a whole coffee center. And they have multiple floors with all these resources here available 24/7. That's As often as you like. All right, let's get into it. Are you ready to get into it? Say, Joe, I'm ready. Show me, show me. So I'm going to share my screen in just a moment. But I'm curious to know, where are you dialing in from? Right now I'm in our office in Brooklyn, New York. The address is 77 Sands Street. It's called Dumbo WeWork. I'm curious to know where you're dialing in from today. And I'd love to have this important conversation with you about how to use artificial intelligence With LinkedIn, and I'll give you an update on what I'm up to now. All right, so let's let's have this amazing conversation here. Let's see if anybody's even logged in here with me. Anybody even here? Olami Ju, welcome, welcome Olami Ju. Good to see you. Appreciate you being on this live with me. Wondering if anybody else is here. Let me know what you do for a living. In the chat, that's what the chat is for. The chat is for you to let me know where you're dialing in from, what you do for a living. Also, if you're watching this live, give it a like. I said I was going to go live on LinkedIn 244 times, and today's time number 3, so I got 201 times left till I meet my quota. I might start going live more than once a day, but if you haven't seen my lives, definitely go to my profile and check them out. And I'm going to be sharing my screen in just a moment. And I'll be sharing with you some incredible resources that will help you grow your business. So cheers. So let me pull this tool out here. And let me just share my screen and show you some stuff. Right, here you go. This is the LinkedIn Accelerator training by Evergreen Networking. So it's a 1-day program. It's a virtual training where we walk you through step by step how to be able to use LinkedIn to grow your business. It also includes a course with 9 modules, includes technical tutorials. This is a 6-hour course over 1 day. We give you prerecorded videos, frameworks, checklists, cheat sheets, templates, scripts, live classes, and so on. And yeah, if you want to get more information about this, write accelerator in the chat and I'll send you some more information about this. Let's get right into LinkedIn now. All right, the first thing that I do every single day when I'm on LinkedIn is I drop comments. But I don't just drop any comments, I drop comments that are written for me by my artificial intelligence tool called Evy AI. And this is the tool, Evy AI. As you can see It automatically writes things for me here. Sometimes I'll just remove a sentence and then an extra period. I just remove that over there and then boom, just edit it just like that. The second thing that I do is I go to my notifications to see who's commenting on my posts, who's mentioning me in their posts. You see that? Or in my comments, I click on this little mention over here. And then I respond to people. Thank you for giving us a platform. Look at all these amazing things. So I'm going to reply to all these comments here. See, all these people are dropping comments on my posts, so I'm going to reply to them. It's really important for you to reply to people's comments. When somebody drops a comment on your post, you want to make sure that you reply to those comments. So, hey Jim, thanks for your impressive journey, your 40 years of experience. Experience, tailored approach. It's clear that you have a clear understanding. Okay, so I just wrote a whole long response to him, and I don't have to sit here and write the whole response. The AI literally just writes it for me. So this makes my life so much easier. Just so fantastic to watch the AI do this. See that tagging people is also really easy. Just click on their name and it gets tagged. Look at that, just responding to every one of these comments here. And this also increases my comment count on the particular post. So if you go to the top over here on the post, you'll notice that right now there are— let's see how many comments— there are 24 comments on the post. So when I respond and I insert this comment over here, it'll go to 25 comments. Okay, I'm just gonna make this shoe. Okay, I just left a comment just like that. Really useful. All right, so I'm gonna go through this. I'm gonna drop comments on all these people's posts, um, comments, people that commented on me, I commented back on them. Hello, Shahida. Welcome, welcome. So glad that you're in my comments here today. Um, there's another tool that I like to use called Opus.pro. I'm going to sign into it here real quick, and I'm going to show you this video that I just— um, you see this video here? I'm going to download this video. I'm gonna download this one and I'm gonna download this one. So I had the AI, I uploaded a video, and I had the AI edit the video for me. And then what I do is I go in here and then I go to my otter.ai and I'm able to grab this Influencer Summit pre-meeting. I'm gonna go to the end of the, of the call, because that's where we kind of spoke. Okay. I'm gonna go here, I'm gonna grab this information like that. I'm going to copy this. I'm going to go to app.evi.ai.com. I'm going to click on Post Writer. I'm going to paste this like this. I'm going to put my persona. I'm gonna hit generate. It's going to take this entire transcript and actually turn it into a post for me that I can share together with one of those videos that I downloaded. So if I want to write a post on LinkedIn, I just click on Start a Post. I add one of those videos, for example, Mastering the Art of Engaging on LinkedIn. Okay, so I'm going to go here, still writing the post. Just take another minute. Okay, I'm gonna press copy. Now I have a post just like that. Did you know that the LinkedIn algorithm changes September? Are you aware that you can invite 1,000 people per week to LinkedIn events? These are just 3 of the mind-blowing insights that will be shared in the upcoming LinkedIn Influencer Summit. As a co-host, I'm thrilled to invite you to join us. To learn some of the most influential LinkedIn personalities, from Shay, who grew her followership, to Judy. And by the way, if you don't know where we have this Influencer Summit, Just go to influencersummit2024.com. This is 2023. I'll just go to 2024. influencersummit2024.com. And that's where you can get the information about this year's Influencer Summit. And you can see all the people right here. You see that? We have Adam, Shay, Mac, Ivana, Jason, and Judy. And I hope that you guys can register for this. It's a free event happening. Really, really cool. So as you can see, I'm posting about this event right now. Okay. I'm just gonna put LinkedIn as the hashtag. Post. So I just posted a video. Do you see how quickly I did that? How long did it take me to do that whole process? Write a whole post, include a video that was edited by AI, transcribed by Otter. Just, just like that. Boom. It's done. The post is now live. Do you see that the post is live? I have a question for you. Are you doing the right activities on LinkedIn on a daily basis? If you're not taking the right actions on LinkedIn on a daily basis, you're missing out. LinkedIn is very successful. There's a lot of amazing people on there. Question is, do you have the right strategy? If you come to the LinkedIn Influencer Summit by going to influencersummit2024.com, you'll be able to learn how to leverage LinkedIn. We'll be teaching you how to post, how to engage, and how to message. And if you're not using Evy AI, evyai.com, you're also missing out. The reason why I'm going live every single day on LinkedIn Live is so that I can influence you, I can support you, I can guide you, and I can show you the way to be more successful on LinkedIn. Today I published an article on LinkedIn, an article that has many questions, and you might say, Joe, why are you posting an article with just questions? Well, the reason I'm posting an article with just questions is because questions will often lead you to the answers. Asking the right questions is key. So I'm gonna be sharing some of those questions now here on this LinkedIn Live, and I'm curious to know which one of these types of questions do you think is most important to get answered? General questions for entrepreneurs using LinkedIn. It's a theme that includes broad, basic questions that entrepreneurs, consultants, and coaches might be asking. For example, how can I optimize my LinkedIn profile to attract more potential clients and partners? Or what type of content should I post on LinkedIn to engage my target audience and establish my expertise in my field? What are the most effective strategies for networking on LinkedIn to expand my professional connections? Asking the right questions will lead you to the right answers. Ask questions about lead generations like, how can I use LinkedIn to create effective lead generation and client acquisition? Or questions about engagement. What tactics can I employ to increase engagement on my LinkedIn posts and articles? Ask questions about personal branding. How can I build a strong personal brand on LinkedIn that resonates with my target audience? Ask questions about utilizing LinkedIn groups. How can I effectively use LinkedIn groups to network and generate leads? Ask questions about the benefits of LinkedIn Premium. Is it worth it to pay for LinkedIn Premium, especially if you're an entrepreneur or a consultant? What are the key benefits of LinkedIn Premium? Measuring success. What metrics should I track on LinkedIn to measure my success of my networking and my content? Or if you're using LinkedIn Ads, you can ask, how effectively can I use LinkedIn Ads to reach potential clients? And what are the best practices for successful LinkedIn ad campaigns? If you're not asking the right questions, you're going to be missing out. I prepared a document with 111 questions. Write 111 in the chat if you want me to send you the link to the 111 questions. Write 111 in the chat if you want to have that, and I'll be more than happy to send it to you. So I'm here live on LinkedIn sharing insights, sharing stories. Answering questions from people, and hopefully supporting you on your goal. Remember, there is no goal that is too big, only a timeline that is too small. And most people overestimate what they could achieve in 1 year, and they underestimate what they could achieve in 10 years. LinkedIn is a long-term strategy. It's not a get-rich-quick or fly-by-night strategy. It's a long-term strategy, just like networking is a long-term strategy. So my question to you is, what is your strategy? What long-term strategy are you employing on LinkedIn to be able to grow your business? Think about that. Think about asking yourself those types of questions. Are you willing to stick to it? Are you willing to say that you enjoy it and actually find ways to enjoy it? If you're not enjoying the process of influencing on LinkedIn, you're not going to want to do it. It's as simple as that. You are not going to want to take the right actions on LinkedIn if you don't enjoy it, and that needs to be enjoyable. Recently, an entrepreneur told me, she confessed, she said, Joe, honestly, I really don't like LinkedIn. I really don't like networking, period. I don't like building relationships. I don't like speaking to strangers. I just want to be with my friends and with my family. And I said, it's Totally fine. If you want to be with your friends and your family, go be with your friends and your family. I have no problem with you being with your friends or your family, but don't complain if you're not earning a living after. Don't complain if you're not making it. If you really want to make it, you need to do the uncomfortable. You need to do the things that you maybe don't want to do. Maybe you don't want to do certain things. I'm okay with that. I'm okay with knowing that you don't want to do things, but you're doing it anyway. Think about that. You want to go to the gym? Maybe you don't want to go to the gym. Maybe you don't want to exercise. But if you want to get results, you might have to exercise. You might have to do things that make you uncomfortable. Think about that. Are you doing the things that make you uncomfortable? If you're not doing the things that make you uncomfortable, then you're missing out on an opportunity for you to grow, because that's where the growth happens. The growth happens in the discomfort. Let me share my LinkedIn screen and show you some more things that I'm doing over here. Okay, I'm gonna share my screen. So I showed you how I posted, I show you how I engage, I'm going to show you how I create a custom I'm gonna first leave a comment over here. I'm gonna show you how I send out a custom connection note. Okay, and I— Neil, you hit the nail on the head. I'm gonna reply to Tina's comment over here. Okay, so let's say for example I want to build a relationship with this LinkedIn growth hacker. So the first thing I'm going to do is I'm going to connect with her. I'm going to send her a connection message here. I'm going to add a note, but I may not be sure what to include in the note, so I'm going to have the AI draft a custom connection note. You see, I don't really love what it said over here. So I'm going to have GPT-4 admire your LinkedIn growth hacking skills. Yes, that's the one. I'm going to press send. That's the benefit of using GPT-4, that it allows you to be able to create a little more intelligent stuff. So I just sent her a connection request. I see you follow Shay Rowbottom. I love her content. Let's connect. Ooh, let's do that. She's in San Francisco. I'm gonna drop a comment on her post. I see she hasn't posted much. See the way I'm commenting on her post here? I first sent her a direct message, asked her a question. I'm dropping a comment that is relevant. You see that? Very, very relevant. And now I'm going to check out who else liked this here. You see Rocky Flores? This person gave it a heart. I like that. I like when people give hearts. She's in Pakistan. She posted 11 months ago the last time. Interesting. Looks like she's a product owner. Interesting. She's a manager of digital channels for Habib Bank. That's cool. In Pakistan. Interesting. Do you see what I'm doing here on this platform? Do you see how I'm engaging and building relationships, dropping comments on my clients, on my centers of influence, just like that, clicking a few buttons? This makes life so much easier. Spot on, Dottie. Just like our bodies, our minds need regular conditioning. Boom, just like that. I'm going to drop a comment on Jeff Goldberg's post here. Jeff Goldberg is a major influencer for me, a major center of influence. Gary Vaynerchuk, also a great, great person for me to drop a comment on his posts. I'm gonna be dropping a comment on Gary Vaynerchuk's post. See that? Comment number 67, that was me. All right, let's see what you guys are saying. What questions do you have about LinkedIn? Are you coming to the LinkedIn Influencer Summit? Yes, no, maybe so? Curious to know if you guys are going to be showing up to that Influencer Summit. Let's see. I'm going to click on most recent. These are the most recent comments. Okay, I replied to your 111, and I included the link to the questions. I don't know why it's not showing up, but I definitely included it. This is the Influencer Summit, Influencer Summit 2024. This is Evy AI app.evyai.com. If you click on my saved profiles here, you're going to see a list of all the different people that I saved their profiles. This guy over here, Chris. Donnelly. I tagged him as an influencer because he has about 300,000 followers. I see 359,000 followers. And look at his content. His content has so many likes and comments on it, it's ridiculous. So I need to learn what he's doing over here that gets him 971 likes and 189 comments just like that. So I went there, I followed him. Now I'm going to click the little bell on his profile so I get notified every time he posts, and I'm going to analyze his posts and see what he's doing. There was one post he recently posted where he got 10,000 likes on that post. I want to know what he's doing. Curious to learn What your posting strategy is. Do you write about it? You see, look at that, 6,000 likes, 12,000 likes just like that. He posted 2 days ago, he got 12,000 likes on this post. An obscene amount of likes. I don't think I've seen too many posts that have 12,000 likes like that. And I wrote over here, Chris, your post is a gold mine of strategies. I'm gonna like my own post, my own comment here. You got 358 comments, 959 reposts. Look at that. You look through the reposts. And you see all the people that have been reposting his posts. You see that? Like, for example, Amber from Edmonton, Alberta, Canada. Very interesting. Jim also commented on their comment. Really powerful. So if you're not using LinkedIn properly, then you're missing out on a huge opportunity. There's a huge, huge opportunity here today to be able to capture your ideal target market on LinkedIn and building those relationships. Are you posting on a regular basis? Are you engaging with your target market? Do you have templates? Do you have scripts? Do you have frameworks? Are you using the right technology? Using the right technology will save you a ton of time. When it comes to using LinkedIn. So I hope this LinkedIn Live was valuable to you. I'm going to be going live 244 times, and today's the 3rd time I'm going live this year, and it happens to be January 3rd. So let's see if I can keep up this streak. My day passed by really quick because I just flew in from Europe and I had a really long day, but I'm excited that I was able to give you a little tour of the office. I'm excited that I was able to share some insights with you here today. And I'm excited about sharing some more insights with you tomorrow, Thursday. So thank you very much for joining me here today. And as usual, give this a like, repost it if you got value, and drop a comment. Let me know what you do for a living. I'd love to hear from you. I love seeing you in the comments. I love connecting with you. I love building relationships. And I'll see you very, very soon on LinkedIn. Boom! Send me a direct message. Let me know that you're enjoying these lives. Let me know if you're going back and listening to my previous lives. I'll see you again on the next live.