034 LinkedIn Live 2024 with Joe Apfelbaum // evyAI.com Tutorial

Joe Apfelbaum walks through Evvy AI, a tool that automates LinkedIn tasks like post creation and messaging. He demos how to repurpose content from Instagram to LinkedIn and use AI to write captions and comments. He pushes three introductions per day as a networking metric, linking volume to revenue for your contacts.
Chapters
What does it mean, Day 34? Day 34 is about consistency. Could you imagine doing something 34 times in 1 year and not getting tired and just doing it and having the motivation to doing it 244 times total? Have you ever done anything like that where you committed to something? No. That you're just going to go for it no matter what, even if nobody's watching. They say that you get rewarded in public for the things that you do in private. I figured LinkedIn Live is a great way for me to warm up for a 2-hour workshop, a great way for me to practice professional speaking, a great way for me to find the little golden nuggets that allow me to be a better professional speaker. You see, I have a lot of speaking gigs that I'm going to be doing over the course of the next several weeks and months after, and I need a stage to practice on. This is the perfect stage to practice being a speaker. But I look around at my connections and I see they're not practicing. They're not on LinkedIn Live. They're not taking the actions they need to take. And that's where I come in. I come in to inspire you to take action. I come in to help you practice, to teach you the skills that you need to have in order for you to be able to have a better life. If you want to have All the things that other people don't have, you have to be willing to do all the things that other people are just not willing to do. And the question I have for you is: Are you willing to do the work? Are you willing to put in the effort? The word networking in the middle has four letters. In the comments, tell me what those four letters are: W O R K. A guy came over to me and said, Joe, networking doesn't work. And I said, how many introductions have you made in the past 3 months, in the past 5 months, in the past 9 months? And he said, I don't make many introductions. I'm waiting to get introductions. You see, this person was more of like a taker. He was networking, but he wasn't doing the work. And I said, it's not that networking doesn't work. It's that you don't work. I make 3 introductions every single day. That's 1,000 introductions per year. Those introductions lead to millions of dollars for the people who I make introductions on behalf of, but it also leads opportunities to me because a small percentage of those people will say, hang on a second, Joe, how can I make a difference for you? How can I add value to your life? You've added so much value to me. You drove business to me. You've expanded my network. What can I do for you? And I say, right now, I don't have anything for you. Unless of course you want to read one of my 5 books like High Energy Networking, High Energy Marketing, High Energy Purpose, and get inspired and have a better life. Unless you want to learn Sales Navigator, we have a bootcamp coming up. Go to salesnavbootcamp.com. It's happening today at 4:00 PM. Unless of course you want to be able to leverage LinkedIn with artificial intelligence, then go to evyai.com, E-V-Y-A-I dot com. Start getting ideas from the AI, start writing posts, start commenting, messaging, recommending, optimizing your profile, all with the help of artificial intelligence. It's literally the best AI for LinkedIn in this planet, and it's also extremely affordable, less than 50 cents a day. What? Really? Yes. For unlimited posts in your voice. You can program the AI. You can save profiles of the most ideal connections that you want to comment on. And how many people are using it? 5,000. We have 5,000 people using the AI right now, but we want more. I want 30,000 people to use it. I have 30,000 connections. Why don't I have my 30,000 connections Leveraging this tool. I'm gonna start peeling away connections because I'm almost getting to my 30,000 limit and I can't use, have more than 30,000 connections on LinkedIn. I'm curious to know how many connections do you have on LinkedIn? Are you getting to your limit or do you have plenty of room? Let me know in the comments below. Welcome Neil. Welcome Joven. Good to see you. So glad that you guys came here. Bye. Bye, Neil. Have a good day. I'm gonna show you guys how I use LinkedIn. I'm gonna log right into LinkedIn and I'm gonna share with you how I use LinkedIn. But I want you to know that the right strategy will save you a decade. Most people think fake it till you make it. I don't believe in the concept of fake it till you make it. I believe work really hard and learn along the way. And be authentic. Be authentic. Be real. Share yourself. Share the real you and stop worrying so much about the opinions of other people. If I worried about the opinions of other people, if I looked for approval constantly, I wouldn't be able to do anything. I'd be paralyzed. I don't want you to be paralyzed. I want you to be energized. You know what it means to have total energy? The energy to take action, the energy To close deals, the energy to make a difference for other people. I love using tools like ChatGPT. I love using tools that help me be able to edit posts very, very quickly, that help me be able to connect with my target audience, that help me be able to make a difference for people. Let me ask you a question. Do you wish people happy birthday on LinkedIn? Do you or do you not? Do you wish people happy anniversaries on LinkedIn? Do you take the time to really get to know people and really connect with them and really build a relationship with them? Or are you trying to get lucky? Most people are trying to get lucky. If you're trying to get lucky, good luck. I want to wish you good luck. I want to pray for you. I want to pray that you'll be successful. I want to pray that you're going to get to your goals. But me praying That you're gonna get to your goals is good. But you know what would make it more likely that you would get to your goals? If you took action. I always say you either have reasons or you have results. Does that resonate with you? You either have reasons or you have results. Now I wanna know what you do for a living, so give this post a like so I can see you. Hit the repost button so other people can see you, and leave a comment and let me know what you do for a living. I want to know what you do for a living. Tell me in the comments below what you do. I'd love to see you. I'd love to hear from you. I'd love to connect with you. I'd love to build a relationship with you. Why? Why do I wanna build relationships? Because relationships is key. Relationships is the way that I add massive value. Relationships is how I do the things that I need to do. So I'm gonna log in to my Instagram right now. I'm gonna share with you some insights that will allow you to take your life to the next level. That will allow you to build even more relationships. I just installed a new computer today, and my new computer is asking me to log in, to relog into all the different things that I have. I gotta relog into Facebook, Instagram, LinkedIn, Twitter, TikTok. I literally have to log into everything. And so I'm just gonna be logging in. I'll log into all the different apps. I'm gonna get right back in. And then what I'm gonna do is I'm gonna take a snapshot of it. Just like that. Take a snapshot of everything logged in and then back it up somewhere so that later when this computer breaks eventually, I can just go back to my original snapshot. But in the meantime, I'm gonna be logging into all these different things and just hitting it up and getting what I need to get. Download Instagram Reel. Now there are websites that allow you to download Instagram Reels as like MP4 files. I don't know if you know that. I just Google the words download Instagram Reel, find the reel that I want, and then wait for this tool to allow me to download the actual reel. Then I take the reel and then I post that reel on LinkedIn. Would you like me— would you like to see me do this in real time? Yeah. If you would say yes, Joe, show me how to post an Instagram reel on LinkedIn, and I will show you how I post an Instagram reel right on LinkedIn. Jovan said, brother, I'm here with you. Jovan said, and me, I think working smart is better than working hard. That's a huge mistake. That's a huge mistake to think that working smart is better than working hard. I think you need to work hard and making working hard a priority. Hard work is a, is an important attribute that you need to start prioritizing. Hard work, like loving the hard work, doing the work, but then add working smart on top of it. It's like adding salt and pepper to the chicken soup. If you just put salt and pepper in water, that tastes disgusting. You gotta have the chicken, the potatoes, the carrots, whatever. You gotta have all the stuff in the chicken soup to make it really like a hearty, has protein, it has vitamins. But when you add the salt and pepper, when you add the smart, wow, does it taste good? Wow, does it work? That's the idea. Working hard is the meat and potatoes. It's what's gonna give you grit. It's what's gonna give you traction. Working smart is gonna be able to take that traction and make it skyrocket. So what does it mean to work smart? My nose is itching me. I got an itchy nose today. Do you ever get an itchy nose? I got, I got a little itchy nose. My nose is itching me. My nose is itching me. So I love these LinkedIn Lives because I literally share, I just share live. I'm raw. I'm real. I'm with the program. I know what time it is. Do you know what time it is? Are you with the program? Are you sharing insights with people that are valuable? Or are you just hoping for the best? Hope is a great thing, not a great strategy. Let me share my screen right now and help you be able to see exactly how I post a reel on LinkedIn. Now I'm going to go to my window. I'm gonna open up this particular window. So now you see my window over here. I'm gonna make it a drop wider for you so that you see my entire screen here. Now there's, a tool on the homepage of LinkedIn called Start a Post. You go into Start a Post and you can paste the Instagram, uh, link to the reel there, but that's not really gonna be helpful. Instead, what you wanna do is you wanna Google download Instagram reel and then go grab the Instagram reel. This is the Instagram reel that I grabbed. This is me walking on a, on a hike. I'm gonna press next. Now what I'm gonna do is I'm going to grab The text of a summary that I created from the I Took a Hike podcast. So I went on the Took a Hike podcast and I have a nice little summary over here that I got. I'm gonna take this summary and I'm gonna organize it. So when I write a post on LinkedIn, I wanna make sure that I organize it nicely. So I see, I took an invigorating hike with my friend Darren Mass, and guess what? It wasn't just a hike, it was a journey through the highs and lows of entrepreneurship, the power of LinkedIn, and the magic of AI. You had me at take a hike, but little did we know we'd be exploring much more than the trails. Okay. From sharing personal stories to tackling a tough topic of antisemitism, this was more than just a walk in the park. Here are some nuggets I dropped along the trail. I'm gonna write 1. LinkedIn is not just about the numbers, it's about the connections. 2. I'm gonna write 2 here. AI's changing the game, and yes, with Evvy AI. And 3, the greatest legacy we can leave. Knowledge is not just wealth. But here's the kicker. Amidst discussing success and facing prejudice, we found laughter, shared wisdom, and maybe tripped a few times, literally. So what's the call to action? Embrace the journey. Leverage AI and never underestimate the power of a good hike to clear your mind and open your heart. Darren, thank you for the unforgettable adventure and for reminding me that sometimes you need to take a hike to find your path. Thank you, Joe. Wow. Who's up for a hike? That's a nice little post. Did I write that post? I had Evvy AI write the post. Evvy AI, the AI for LinkedIn, wrote this entire post for me just like that. And now what I'm gonna do is I'm gonna press the post button. Why? Because I wanna post that on LinkedIn. I think that's a cute little post to post on LinkedIn. And if you're not the type of person that likes to post, On LinkedIn, I highly recommend reconsidering because LinkedIn is the world's largest professional social network. I'm going to stop sharing my screen. LinkedIn is the world's largest professional social network. There are 1 billion, with a B, 1 billion people on LinkedIn. I want to ask you a question. Are you willing to put in The work that it takes to actually build up assets that you can repurpose over and over and over. It was not easy for me to get up, go to a park an hour away from my house, and spend 3 hours hiking to do a podcast and then drive an hour back. It was not easy to do that. It was not easy for me to talk to Darren for a full hour. Connecting with them, building relationships with them. That was not an easy thing to do, but guess what? I did it anyway. And now I have a tremendous amount of content that I can share because I'm able to share nuggets from that post. I'm gonna share with you the type of exposure that I'm getting because of that. So Let's go into LinkedIn right now. I'm in LinkedIn. I'm gonna go to show all posts. I'm gonna scroll down to my recent posts and you see me and Darren are over here. This post over here did really well. I reshared it on my profile. I'm gonna go into the comments and I'm going to grab the link that he put on with the, the actual episode. Let's see where he shared the episode. I'm not sure if he even shared the episode over here because I don't see it. Uh, here it is. Listen here. So I'm going to click on this episode and I'm going to now share this in the comments of my most recent post of this particular video. So this video went live here. I'm going to go in here and I'm going to say, take a listen to the podcast. on Apple. Okay, and I'm gonna press post. And now I just posted that right there. Now I'm gonna give myself a like, just like that. You see that? I gave myself a like. Very powerful that I was able to just give myself a like. Most people don't like their own posts. I post all types of reels. This reel was a Tony Robbins reel that I posted. I don't know if you can see that. Okay. Now lots of people reached out to me about this podcast. So I highly recommend you go listen to it. I'm going to search I Took a Hike podcast. I'm going to search I Took a Hike podcast, Joe Apfelbaum. Okay. I Took a Hike podcast, Joe Apfelbaum. Now there are many different links that you can find related to I Took a Hike podcast, Pathways to Influence, the 32-minute 32 episodes. I'm gonna search Joe, Joe Apfelbaum Pathways to Influence. Okay, so I'm gonna do quote, search this right over here. See, that's the only thing that I can find related to that. I'm gonna search over here, the quote Pathways to Influence. Now I'm gonna search Joe Apfelbaum. So it's quoted plus this. You see that? This keeps coming up, this player.fm. So this is the one over here. Now I'm going to copy this as well. I'm going to copy this as well. I'm going to go in here and I'm going to say, or you can listen on player.fm. Okay, I'm going to press post. Now what I'm going to do is I'm going to go to the Apple Store. You see the Apple Store over here? And I'm gonna click on episode website. That's a section called episode website, which actually shares the episode right over here so people can actually download it. So if you wanna download it, you press the up button here, and then you can press download and listen to it in your car, which I highly recommend you do. So I'm gonna go back over here and I am going to close this, and I'm gonna say you can download the MP3. From this website and read more. Okay. So now I posted about it over here. So I did 3 links, a link to the website, a link to player.fm, and a link directly to Apple Podcasts. You see that? And I shared a video and I shared text. And how long did it take me to do that? Just a few minutes. And now I have everything organized right under the post. Now what I'm gonna do is I'm gonna start promoting different things. So what I'm gonna do is I'm gonna click on Evvy AI right over here. I'm gonna log into my tool and I'm gonna click in here, leave a comment, and I'm gonna say promote, establish rapport, offer support, offer tips, promote a product. I'm gonna choose a conversational tone and I'm going to choose Evvy AI. I'm gonna go here to Evvy AI. And I'm going to say, talk about how Evie AI can help people be more successful. Okay, now I'm going to press GPT-4 generate, and what it's going to do is it's going to take this product in a conversational tone, promote it, but also take the context of the post. One enlightening journey, Joe. It's incredible how a simple hike— as Evie AI, I'm thrilled to be part of the game. So I'm gonna go in here. Now it thinks it's Evvy AI, so I'm actually gonna cut this out over here. I'm gonna go to this particular post so you can go to the particular post. Check this out. I'm gonna go to the particular post, so it's gonna load the actual post. I'm gonna scroll down and I'm gonna switch to the company page called Evvy AI. See the way I did that? And now I'm gonna paste that and I'm gonna tag Joe Applebaum. You see, I just tagged him and the Evie AI page left a comment for Joe written by Evie AI. How cool is that? How cool is that? Now I'm gonna write, get started at www.evieai.com/upgrade. Okay, so people can get the link as well. You see that? heavyai.com/upgrade. Now when I click on that, it goes right to the upgrade page. We have 2 options. We have the monthly option and we have the yearly option for that tool. The monthly option is $29 a month and the yearly option is $15 a month. So you can choose which one you want by clicking on this little button on top. We also have the free option where you can try it out, but you don't get access to the most sophisticated GPT and you have limited as to what you can do. But for $29, it's really a no-brainer to use a tool like this. It'll really help you be able to be more successful. I've invested a lot of time, effort, energy putting this together for people to be able to be more successful on LinkedIn. So if you wanna be more successful on LinkedIn, you wanna grow your audience, hit that repost button so I can kind of check out what's cooking with you. Hit that repost button, hit that like button, hit the light bulb button. Go ahead, hit that button if you can. That'd be lovely. So this way I can see that you're here with me right now. Now it does take time to warm up a LinkedIn Live. It takes some time. I don't know if you guys know this, but if you click on the Me button, there's a section called Posts and Activity. When you click on Posts and Activity, you could see some, all of somebody's posts. So I'm gonna click on comment. You see, mind blown. Okay, just like that. So I'm gonna pull up her profile right over here and I'm gonna check it out and I'm gonna accept her connection request. You see that I'm accepting her connection request. And now what I'm gonna do is I'm gonna save her profile into my account. You see on the top right corner, there's a purple button. That's because I have the Evvy AI extension installed. I'm gonna click the dropdown button over here, and I'm gonna add her to a list called LinkedIn Live. You see LinkedIn Live? This is my LinkedIn Live list. I'm gonna go there. I'm gonna summarize her profile too, so it tells me what she does for a living. Again, this makes my life so much easier, and I could also click on see recent activities and it'll load her recent activities in a new page for me. So this way it's still generating her, um, her summary while it's showing me what she's been posting. So I see you've really been reposting instead of posting over here. I don't see that you've posted something in the past week, just a lot of reposting. Reposting and posting is not the same thing. So I do recommend that you actually write posts. I'm gonna go ahead and comment on this particular post here. I'm just gonna click on Drop a comment. Now I left it as the persona of Evie AI. I can change it. Thrilled to see leaders. Da da da da. AI's in da da da da. Okay, good. I'm gonna press post and boom, I just posted just like that. I'm gonna stop sharing my screen for a moment and I wanna ask you a question. What do you do for a living on this LinkedIn Live that I'm at right now? Tell me, what are you currently doing? What do you do for a living? Let me know right now in the comments below. I'd love to hear from you. And once again, thank you so much for joining me here today. I really appreciate it. I appreciate you showing up. I appreciate you sharing in the comments. I appreciate you doing what you need to do here and allowing me to be able to share insights with you. I love sharing insights. I love supporting you. I love training you. Today we have something called the Sales Navigator Bootcamp that starts at 4:00 PM. You can go to salesnavbootcamp.com to be able to grab that bootcamp, to become part of it, to be able to learn how to use Sales Navigator. So I highly recommend you check it out. Now, I wanna take a moment and just quickly read the profile summary that the AI created for me. Just to show you how keen it is. Kristen Mayer is a global search— a global executive search and talent acquisition partner with specialization in IT, biotech, fintech, finance, and life sciences. Holds a Bachelor of Arts in Business. Served as vice president at JK Associates, JBK Associates International. Certified Women blah blah blah. Notable for her commitments in diversity. Based in Palm Beach Gardens, Florida. So all this information I did not know about her by just looking at her profile. I looked at her picture, I looked at her name, but I didn't really be able to see all the information. The AI does it all for me. I'm gonna press message. I'm gonna send this to her and I'm gonna say, how did Evvy AI do? Okay. And this is me building a relationship with her because she's watching me live now. I don't have to explain that, hey, this is Evvy AI that did it. Now what I'm gonna do is I'm going to take a look at some of the comments that people have left for me in the past, and I'm going to reply to those comments using Evvy AI. So check this out. Where did you go hiking? Raul said. So I'm gonna go here and I'm gonna click on like, I'm gonna reply. I'm gonna click on this tool. I'm gonna change my persona back to Joe Apfelbaum, and I'm gonna say, I went hiking in New Jersey. Do you like To hike, and I'm going to have the AI read his comment and just embellish this a little bit more. So I don't have to like just write this. Look at this. Hey, Raoul, I ventured out to Pyramid Mountain in New Jersey. You see that? Hey, Raoul Didishem. How are you? Are you a fan of hiking? How about you? Are you a fan of hiking? Do you see the way it added all the little stuff to it? It took this comment to a whole New level. That's the key there. Using artificial intelligence is not there for it to just do things for you in a mean— in a meaningless way. It's there for it to help you. Now I'm gonna reply to her using AI right over here, and I'm gonna tell her, would you consider using Evvy AI for your business? Okay, I'm gonna hit generate and let's see what the AI does. Building a relationship, writing in a conversational tone with the persona of Joe Applebaum. So it knows who I am. I'm gonna say, hey, Chris, I'm Hill. Great, impressive feedback. Would you consider integrating into your workflows designed to streamline LinkedIn interactions? Okay, so now I press the message and I just sent her an AI-written message just like that. So that's really, really powerful. So Rob said he enjoyed the podcast. Still a bit more to go. Great energy. Uh, I may have a project that will take up a lot of my time in the 6 to 8 weeks to learn about your bootcamp. I just, uh, have LinkedIn Premium. That's awesome. I have another 1-day LinkedIn Excel for people who just have LinkedIn Premium. Can I send you the link? It's going to be on 4-2024. Okay. Okay. Kristen said, can't wait. Absolutely. I'm going to write awesome thumbs up. I'm going to give her a thumbs up. Also, if you like it, I can send you the link to the Chrome extension. Bit. .ly/getevi.ai. I made that link yesterday. I'm not sure if it works. I'm not sure if it works. I don't think it worked over here. Let me try again. http://bit.ly/getevi.ai. Let me click on it. Oh, look at that. Let's see if it works. And I'm going to leaving LinkedIn. Oh, look at that. It worked. Oh my gosh. We have 14 ratings already. Ooh, look at these beautiful ratings. Oh my goodness. I love this. I love that we're getting ratings. We need to get back to where we were before. We lost almost all of our ratings. And now what we're doing is we are helping people by taking it to the next level by replying to all the ratings. I really want to have over 100 ratings here on this. Um, on this. We used to have thousands of users, but we got all— all our users got stripped from here. So if you like it and can leave a 5-star review, I would be very grateful. We have 14 right now. Okay. So thank you very much. You're welcome. You see, I wish people happy birthdays every day. So there's a lot of different things that I do in my LinkedIn workflow on a daily basis. I post, I engage, and I message, and I use artificial intelligence to help me do it smarter. Work hard, work very hard, but also work smart. You gotta work smart too. You can't just work hard. If you just work hard, You're gonna work yourself to the core. You gotta add strategy because the right strategy will save you a decade. Thank you for watching. I'll see you on the next episode.
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