Automating BOTs with LinkedIn and AI 075 LinkedIn Live 2024 with Joe Apfelbaum

You see in this automation, I can go into a Google Sheet, which is right over here, and I can fill in any text here. And then when this automation runs, it'll create an MP3 file and then it'll add that created date modified right here. That's what this does, but it also sends it to Slack as a Slack message to my team. So again, I just have to run this automation. All I do is add some text here and I can, I can make it literally say anything I wanted to say. In any voice that I want. It creates a, a speech synthesis. But I just quickly wanna introduce myself. My name is Joe Apfelbaum. I'm the CEO of Ajax Union. I run a B2B digital marketing agency, and we're doing a lot of really great automations with LinkedIn and AI. Um, and I'm, I'm really helping people out with getting their, getting exposure. With their connections, you know, like a lot of people are, they have connections and they're not necessarily leveraging their connections properly. And I actually built a technology called Evvy AI that helps people be able to properly leverage artificial intelligence. This technology does not do automation, uh, but we can do automation separately as an agency to help you be able to do things properly. This is just AI content generation that makes, just makes things more personalized and better. So for example, I have a profile named Barbie Apfelbaum. I don't know if you guys are familiar with Barbie, but here's Barbie Apfelbaum. Okay, so this Barbie Apfelbaum over here is growing their connections on LinkedIn and this post was created automatically with AI and it was posted to Barbie's account. And you know what, I built an automation that will automatically find content from the Evvy AI website, like the blog, and then write a piece of content on behalf of Barbie and then post it onto LinkedIn automatically, and then send an email to a group of people asking them to comment on it automatically. Just kind of like— As an AI automation. And then what I can also do is I can give Barbie a phone number that people can call Barbie and have a conversation with a Barbie voice. So I'm gonna be working on that next. I'm gonna create a calling agent that allows me to be able to do that. So in, in your business, if you don't have automations running right now, that can save you time and help you make money, or even, even just leveraging AI without automation, you know, just to kind of drop comments and, and build relationships and connect with people. It's a huge missed opportunity for people that are not leveraging AI and also are not leveraging automation and are not leveraging AI together with automation. Those are kind of like 3 separate things that I recommend you guys looking at and thinking about and building relationships around. So highly recommend that you consider using AI to help you in your business, because if you're not leveraging AI right now to help you in your business, you're really missing out. I was having a conversation with somebody about the idea of, you know, when I started my agency, my goal was to serve 1,000 clients. That's really what I wanted to do. I just wanted to help 1,000 companies and just make a difference for them one at a time. And as you can see, I set a goal to have 1,000 recommendations on my profile. I haven't hit that goal yet, but I'm halfway there. I have 500 LinkedIn recommendations. Most people don't even have 3 recommendations. So I would really think about, I really want you to think about your strategy first. That's really gonna be the key. If you wanna be successful, You really have to think about your strategy. Most people are using energy without strategy. And if you're using energy without strategy, you're— it's really a waste of time. That's really the thing. You know, energy without strategy is a waste of time. And I don't want you to waste your time. I want you to instead really connect with people meaningfully on LinkedIn and really build those relationships. So let me know if you value strategy in the chat, right? I value strategy. I'm curious to know which one of you guys actually value strategy. And I'm going to show you some more. And if you want to see my automations, just say, Joe, I want to see your automations. Let's take a look at who my followers are on LinkedIn. You can actually see who your followers are. And you can see if it shows the follow button here on the right, you see it says follow. That means that I'm not connected to them, that they're just following me and I'm not even connected to them, which is crazy. Look how many people are just following me here. I'm not even connected to them and they're all just following me. Now this person over here, Dorian. We're actually now connected. He's located in Greater Perth in Australia. And what I'm going to do with Dorian is I'm actually going to send him a DM. So first of all, I'm going to close all these extra DMs that are over here. No, I didn't. I'm just going to send him my Evie AI demo and I'm going to ask him if he can watch it. I'm going to say, and I'm going to use AI now. Let me know what you think. Okay. So I just, I just literally said, let me know what you think. And it just typed it up right into LinkedIn. If you wanna learn how to use these types of technologies, I mean, it is, it is just game changer of how much time you can save, whether it's speaking to an AI to help you type stuff up or whether it's using templates. So for example, if I wanna save him, I just press save. And if I want to use templates for automations or templates for prompts or templates for DMs or templates for even just comments. So if I want to leave a comment on this guy's post over here, I can use AI to actually leave a comment, or I can pick a template. You see, I have lots of different templates. I could just write, great post. I could just press insert and try to then use AI. Keep up the good work. Love seeing your content on LinkedIn. You see that? So that's, that's a, an example template, um, for, for this, for me leaving a comment. So you don't necessarily need to use AI if you don't want to, but the minimum would be to start using some templates on your profile to help you be able to just, just do things faster. Most people are doing things slow. They're not doing things fast enough. And so I recommend doing things just a little bit faster, which will help you out significantly. And also figuring out, okay, who do you want to connect to? I was just having a conversation with one of my clients and I told my clients, who is your ideal client? Okay. So put that in the comments. If you can put in who your ideal client is in the comments. But I was telling my client, I said, who do you want to meet? Who do you want to build a relationship with? And he says, I actually don't want to meet anybody right now. I'm pretty good. Uh, but I do want to brand myself. So I said, if you want to brand yourself, you got to start posting on a regular basis. And he's like, well, I don't want too much exposure. I want to kind of like minimize how much exposure I have. So I'm curious to know, do you want more exposure? Do you want to have a lot of exposure? Because, you know, I recently started helping a client and he got 4 qualified leads in 24 hours of working with me. And as a result of the qualified leads that he got, he has— at least one $15K proposal that he already put out. So this guy over here, Yaron, says 100x business output. He has 15,000 followers on LinkedIn. Let's check out the last time he posted. See, the last time he posted was 3 months ago. That's a huge missed opportunity, huge missed opportunity. So I'm going to click on more. I'm going to click on message Yaron. It's going to load a message. Hey, instead of boring random intro facts about me, boom, boom, boom. He sent me this message over here. I don't even know how I can reply to this message because it's all— you see it's all grayed out. It's not letting me reply. Actually, you guys can't see that. Let me increase the height of this here. Okay, here you go. Um, I'm not sure why it's not letting me reply to him. I'm going to refresh this page here and see if that changes because he actually sent me a random— let me see, let me click on this again. Message. Yeah, the box is missing here. So that was January 8th. He sent me that. That's crazy. It didn't— LinkedIn's not— let me just search. Oop. Let me search my inbox over here for this guy. No, he's not even here. He's not even in my inbox. Let me search for all the Arons. Let me search for Bean. Yeah, I don't know why it's not letting me even look him up. You see, LinkedIn is Does things this way. Now that I pulled this guy up, how have you been? We have not chatted in a while. Okay, so now if I want, I can just save this as a template. It's really simple to do. I just open the Evie AI thing, open the template thing, go to the bottom of the template thing, click on the little purple blue button. And I could just add this as a template. How have you been? We have not chatted in a while. And now I'm gonna click on the little dropdown. I'm gonna click message. How have you been? Okay, and I'm gonna press save. So this is a DM called How Have You Been? And it makes it really easy for me to be able to send that DM to people that I find that we haven't chatted in a while and I wanna say, hey, how have you been? We haven't chatted in a while. So I can send that to people. But I'm gonna search for this guy again. I'm gonna go back in here. I'm gonna try this one more time. I don't know why this is not working for me. Let me know if it's— let me know if your DMs are working for you. Are DMs down right now? I'm gonna click more. I'm gonna click message. And again, it's broken. Sometimes when you zoom in and out, it works. Let me zoom in. Let me zoom out. Out. I zoomed out so much. No, I don't know what happened over there. I don't know what happened. Let me see if I can pull his email up and say, I'm gonna try— I'm trying to DM you and it's not working. I'm gonna hit save contact here. I have his email right here, so I'm gonna shoot him an email right now. I'm gonna say, trying to reply to your message, LinkedIn does not let me reply. Let me know if you get this. Okay, now I'm sending an email from within LinkedIn without leaving LinkedIn. I could have AI write this email up, but I'm writing it manually. Um, you see it says write with AI right here. Okay, so I'm gonna— I can rephrase it or whatever it is. Now what I'm gonna do is I'm gonna paste his email. I'm gonna say re, and I'm gonna paste his, um, his message that he sent me. I'm gonna minimize this right here. So here's a drafted email on the bottom. I'm going to click more. I'm going to click message. And I'm going to say this. I'm going to copy this and I'm going to paste it here. Um, I'm going to press send now. And I just sent him an email. So Yaron just got an email from me that came from my email box, my Gmail box, but I'm not even connected to him on LinkedIn, but I sent him an email. How cool is that? I find that fascinating that I can do that. What do you guys think? Do you guys think this is super valuable or do you think this is complete and total trash? And by the way, I wanted to post something today on LinkedIn from my mobile phone and it failed. I'm going to try to post it again now. I'm going to put on my Wi-Fi. I wrote up this whole beautiful post. And it failed. And so now I just connected to Wi-Fi and I'm gonna make, I'm gonna try to get the post to load now. Oh, now it says almost there. Now it's post successful. So here, let me review the post. I literally just posted this post. Okay. Let me just review this post with you guys. I'm going to go here and I'm gonna say, if you only had 5 topics and you were allowed to talk about on LinkedIn for the next year, what would the focus be? Okay, so now I'm going to copy the URL of that post. I'm going to go into my school community, school.com/heavyai, and I'm going to paste it in here. And I'm going to say, here is a content strategy you should consider. And I'm going to paste here. I'm going to say, Just wrote that post with an idea I had this morning. And now what I'm going to do is I'm going to go into LinkedIn. I'm going to go into that post on LinkedIn and I'm going to say, if you only had da da da da da da da da da, my 5 are this. I need to know your 5 in top priority. You're willing to pigeonhole yourself with me. Once you pick 5 topics, take a moment to write a post about it and use the following hashtags. Okay, so I'm going to paste the same post in here. Oh, I'm going to hit Ctrl+Shift+V so it comes up properly. Um, also comment here with your top 5. And now I'm going to hit select category. I'm going to do LinkedIn tips. I'm going to email all the members of the community. I'm going to press okay. It's going to say, do you want to email 221 members? I'm going to say yes. And I just emailed all the members of the community this right now. And now what I'm going to do is I'm going to post it in my thought leaders community. So I have a community of thought leaders. You see that? I have 22 members in the community right now. I'm going to paste this and I'm going to say, what are your Top 5 topics. Feel free to comment your top 5. Okay, I'm going to select Social Booster. I'm going to add a GIF. Top 5. Top 5, just like that. I press post, and now all the community members are also going to get that as well so that they can go ahead and leave comments on that. And so I have several communities and I'm actually building a, a third community now for people that want to learn LinkedIn automation. So if you want to learn LinkedIn automation, let me know that you want to learn LinkedIn automation. I'm making a list of people that want to learn it and that want to grow their business with LinkedIn automation. Now, what I'm also going to do is I'm going to copy the URL of this post here. I'm going to go into my messages. I'm also going to message it to some people over here. Like for example, I'll message it in this little group over here. Let's see what else. Let's see what other groups I'm part of that I can put it in there for people. These are little group messages where people kind of share their latest posts. So I'm going to drop it into some of those so people can see it and can get involved in the conversation. Look at all these happy birthdays that were sent out at 6:00 AM. I love that. I'm popping in the JVMM, popping it in here, just like this. You can see that. Let's see what else we have going on here. Here's this one. Let's see what else we have cooking here. Anybody else? I'm going to follow up with this guy over here. Looking, looking. Actually, I'm going to say it. Hi, Joe. Looking forward to talking to you again very soon. It was great chatting. Hope you had a safe trip home. Okay. Do you see that? Do you see the way it wrote it all up for me? I just spoke it out. So if you're not using the tools that you could be using to automate processes, whether it's automate processes to type, automate processes to DM, automate processes to comment, Automate processes to email. I mean, all this stuff is super, super, super legit and saves you so much time and helps you so much with building those relationships and growing your business. Do you want to see some more AI automations? I'm happy to show you a couple more. I have a bunch here that I can show you, but first I want to tell you, well, let's test this out. Let's test this out. Let's go into the spreadsheet and let's say, let's say AI automation is changing the game. Okay. I'm just going to say that and let's see if it actually does it. Let's see if the automation actually does it. So I'm going to go here. I'm gonna click on Run Once. It's gonna check the spreadsheet. It found it. It's gonna make the voiceover. It's gonna drop it into Google Sheets. It's gonna drop it into Google as a file. It's gonna log it in the sheet and it's gonna drop it in Slack. Okay. So let's go into the sheet that we were just looking at over here and see if it did it. Oop. AI automation is changing the game. Let's go into Google Drive and try to listen to this and see if it works. AI automation is changing the game. Wow. Wow. That actually worked. That actually worked. Now you can set it to go every 15 minutes to check the sheet. You can check it every day. You can check it, you can set a setting that when you update the sheet, it automatically notifies the system to do that. So think about what you can build with this. You know, you can build, you know, when someone fills out a form, It can say, it can create a summary. You can have AI create a summary of the form and then just speak it out and send 'em a voice note saying, hey, thank you so much for filling out the form. I noticed you filled this and that and the other thing. Would you like to set up a meeting? And then based on their response, there's so much that you can do. There's so much that you can build out over here. Um, once you have this basic automation set up, you can do so much. But as you can see, this actually works and it also notified my team on Slack. So if I want to send a message to my team on Slack, I can use something like this, or I can just kind of skip the whole thing and go from here straight to Slack, and it could just post into Slack just like that. So if you're not using these tools, and actually I can make another automation to kind of show you how that would work. So for example, if I added a little router over here, so if I click on this and I added a router, you see that? I'm going to put this here. Put this here just like that. I'm actually going to align everything just like that. Okay, so I put in a router here. What I can do is I can add another, another path right here, and I can just type in Slack. Slack. And I can just click on Slack over here, and what I can do is I can say post a file, get a file, download a file, upload a file. So I'm going to press upload a file. I'm going to press create a connection. Actually, I already have a connection, so let's see if I could— okay, it wants to create another connection. All right, so we'll create another connection. It's going to authorize it. I'm going to hit allow. I'm going to allow it to access my workspace. And then what I'm going to do is I'm going to say put it in a specific channel. Okay. So I have a lot of different channels in here. Um, Assistant Joe. So I'm gonna drop it in a channel called Assistant Joe. Okay. And now what I'm gonna do is I'm going to, I can call it whatever I want. Um, but it's just gonna drop the speech synthesis into here. And I'm gonna say, uh, I could put the actual file name if I want. I could say anything. Oh, looks like my team is calling me now. If you guys want to know how to do this type of stuff, let me know. I'm happy to, I'm happy to loop you in, but I gotta bounce because my team is calling me.