Joe Apfelbaum demos Evie AI, a browser assistant that enriches LinkedIn prospects with public data, auto-generates personalized comments, and validates email replies with conditional logic. He stresses weekly coaching to help account executives actually use it.
Could you imagine if every single account executive that you had at their fingertips had the capabilities that I just had just now and lead it to wherever they want? I think I just did it. I think I just did it, ladies and gentlemen. I built an artificial intelligence assistant that sits on your browser. And it helps you be able to properly use LinkedIn in a meaningful way. So if you wanna leave comments on a post, Yeah. You could easily leave comments on posts. I also have the ability to save your profile into a list like I'm doing right now called Conversation 2026 because you called me. I just click one button just like that. I click one button and all of a sudden, boom, your posts show up. And then I click a keyboard shortcut. No one commented on your post from 3 months ago. So I'm gonna go ahead and be the only one that actually leaves a comment. Instead of me figuring out what to say, then I can deploy an AI agent that will research you all over the internet. So right now it says you're the founding account executive at Pump.co, specializing in sales and partnerships and cloud cost optimization with over 7 years in tech and sales. I see that you target founders, engineer, engineering, uh, leaders, startups using AWS and GCP, primarily those—
Yeah.
Growing cloud bills, seeking over 20 to 60% savings without engineering effort. You offer AI-driven cloud expense arbitrage, blah blah blah. There's a Calendly link over here at calendly.com/gregpump/30minutes. I see your LinkedIn page. I see your company page. I see that you ate 32 tacos in Mexico City. Holy shit, forgot about that, dude. I see everything about you from a retired backyard chicken farmer to back—
holy cow—
and excelling in building talent pipelines through HireDays. You 4W'd you as Costco of cloud. So like, I get you. I'm with you. I know exactly, I know exactly who you are and what you're up to. Could you imagine if every single account executive that you had at their fingertips had the capabilities that I just had just now? And when they're calling somebody, they could lead the call and lead it to wherever they want based on them knowing everything about the person and building a real relationship with the person. To actually go deep and get their business. You know, whether it's Tenzin or Kiki or Paul or Kate or Davin or anyone that's gonna be using it, the real value is not using the tool, it's getting the training on how to use the tool. You know, it's not the size of your weapon that matters, it's how you use your weapon. You know what I mean?
Mm-hmm.
So, so, so the idea is me teaching your team how to use the weapon on a regular basis and meeting with them even weekly. Just to hold them accountable.
So now when you text the word Orlando to 9738418868, it asks you for your email, and then it tags you and adds you to the event. That's insane.
What I wanna do is I wanna try to figure out how we can take, um, yes, thank you.
Okay, what I want to do is I want to then take the contents of this, update a contact field, update a contact field, update a contact field data. First, I want to validate the data. How do you validate? Validate AI text formatter appointment booking conversational AI send booking meeting send email. Let's see. Number formatter, else if array functions. How do I check to see if a response Response was an email address. Let's see. In the condition, Secretariat checks to see if the reply contains an email format commonly known as@. Add a condition to the action, wait for Wait for a reply step. In the condition field, message body contains operator E. And a second condition with a dot used to advance condition.
If both are present, it's likely the response is an email address.
Okay, so where would that be? Check to see if the response is an email.
Here's how you do it.
Add a condition action after the wait for reply. A condition action. Let me see. Condition action. Build your own. Contact replied has tag. Let's see. Build your own branch. Field message body. Contact details. No. Contact details. Contact reply. Contact replied message is. Let me see. Condition, build your own. Add a condition. In the condition field, message.body. Let me see if I could do that. Contains. Let's see. Let's see if There's a custom one. Workflow events, custom values, message.body. Um, let's see, contact details. Let's see if it's message.body. No, not contact details. Company date, contact reply, contact replied. No, replied message contains at. Okay. Save action. Oh, save action. Replied message contains an@. When none are met, send a text message. Ask for email.
Save.
And then if condition is— if condition is contact reply replied contains @, then— if reply contains an then say thank you. Thank you. See you at the event. Save action. If not, then go back. How do I say go back? Go back. Go to.
Go to.
Perfect. Save. Okay.
I think I just did it. I think I just did it.
Ladies and gentlemen, I got to go to the perm thing, but I think I just did it. I set the whole thing up. I'm very proud of myself.
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