Best way to create a leadmagnet for LinkedIn 179 LinkedIn Live - Joe Apfelbaum

Joe Apfelbaum, CEO of Evie AI, shows how to add a custom link to your LinkedIn profile to capture leads. A lead magnet can be a PDF, tool, or app that gets people to share their contact info. He prefers text links over buttons because users ignore buttons.
Chapters
Alrighty, alrighty. This is Joe Applebaum, CEO of Evie AI. I'm really excited about today. If you go to my profile and you click on Try ChatGPT for LinkedIn and you click on that, it kind of just opens up Evie AI. Evie AI is a sales assistant. So what is a lead magnet? A lead magnet is a way for you to be able to capture people's information. So for example, a lead magnet could be an app, it could be a a tool. It could be a PDF, a download, something interesting that gets people to want to be able to download something. So on your LinkedIn page, if you're on LinkedIn, you have the opportunity to be able to add a little link under where it says your, your location here. So if I click on this little pencil sign and I scroll down to the bottom left here, I have something called custom button. I can press add a custom button, and then I could do premium custom link or just link. When I click on link, I could put in the link and the link text, and that appears right over here. I like better than a button because people tend to ignore the buttons. You see these buttons over here, like view my services, resources, whatever. People tend to ignore those. By the way, if you're watching me live, say watching live in the chat so that I see that you're watching me live. Or if you're watching the replay, just hit watching the replay in the chat. Um, I'm gonna open up Tammy's profile real quick just to kind of see if the live is actually working on LinkedIn, cuz sometimes it's just not working. So I just opened up her profile. And then I'm gonna go to my profile from her profile. I'm gonna type in Joe A P F E L B A U M.
That's weird; didn't come up. Usually comes up. What? What is going on here? Robbie Samuels. Why is Joplin not showing up? Oh my goodness, what is going on here, people? Don't tell me my account is having issues now. Maybe my account is having issues right now. Maybe is my account not working? Let me see. Let me go to messaging. Let me go here and let me go to messaging. Remind me about AirVR. I mainly don't use LinkedIn as the way I should. Who has the time? I would be interested in seeing what it does again. Thanks for the note. Happy to help. Let me go here to messages. Tammy, let me see if Tammy Joy test. Okay, let's see if that worked. Oh my goodness, I didn't even get the test. What is cooking here? Okay, it looks like we're It's not working.
We have a— Houston, we have a problem.
Yeah, I think we have a problem. Let me back up my account. It's December. I don't know what's going on my account. Let me make sure to back it up. Back up my account settings and privacy. Data privacy. Get a copy of your data. Download everything. Request archive. I'm requesting an archive of all my data now because this is not working. All right.
Wow.
So interesting. I don't know why it's not working, but that's a great way to see if your account is having an issue and it's not loading for whatever reason on LinkedIn. Let me try a different account and see. Let's say from the Hummus account, see if Joe Apfelbaum shows up now. I don't see it. No, it doesn't show up. I'm gone. So strange. All right, I have to contact LinkedIn and see what's going on. Oh well, the good news is, is that I could stop going live here. And then I could stop going live on this account and then go live on a different account and see.
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