Joe Apfelbaum says to pin three things in your LinkedIn Featured section: a one-sheet explaining what you do, a short video so people know you, and a newsletter signup to capture emails. Only three show prominently, so choose these to maximize impact.
So the 3 things you want to make sure that you add to your featured section is a business networking one-sheet so people know what you do, a video so that they start trusting you and they get to know you, and a way for them to subscribe to something, maybe a LinkedIn newsletter so that you can capture their information and then you could email them or whatever. Okay, those are the 3 things you want on your featured items, and only 3 show up, but you can have many more than 3. You can do as many as you want.
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