Cold Calling Live With Me

LinkedIn expert Joe Apfelbaum cold calls Dominique, a lawyer seeking in-house counsel work, and pitches a coaching program. He offers a discounted "job-seeker" package for $1,968 that includes daily coaching, AI tools, and a list of 200 recruiters, promising at least five conversations per day and $100k earnings guaranteed. Dominique, currently without income, asks to consult her father before deciding.
Chapters
I was on TikTok, then I went to Instagram, then Instagram sent me to Facebook, or LinkedIn sent me to Face— I don't know which one it was.
Do you want me to tell you why LinkedIn is better than all the other platforms? Can I tell you that?
Tell me.
The reason why LinkedIn is better than all the other platforms is because LinkedIn is the— Let's make a song about this. Cold calls on a digital street, where algorithms and prospects meet.
Yeah. Hello?
Hello? Got a tool in my pocket, heavy as—
Hello?
Hi, is this Dominique?
Uh, one moment please.
Okay. All right, let's just—
let's— Who is it?
Hi, Dominique.
Okay, all right, that's fine, just leave it there for me. Hello, good afternoon.
Hi, good afternoon. Is this Dominique?
Hi, yes, Dominique speaking.
Hi, my name is Joe Apfelbaum. I was informed that you were interested in our 99 LinkedIn Hacks, and I was curious to know if you're looking for new clients today. Is that what you're— is that your interest on LinkedIn? I'm looking at your LinkedIn profile right now. You have 600 followers, right?
Oh, I don't even— how do you see that number?
Oh, I'll tell you. Yeah, if you go— if you go— if you log into LinkedIn and you click on My Network, just click on the— you know, it says Home, My Network, Jobs, Messaging, whatever. If you click on My Network, on the left side you're going to see it says— and I've been teaching LinkedIn for For 10 years. I've trained over 1,000 companies on how to use LinkedIn. So on the left side, you click on connections. You'll see a number next to the word connections. You could either do it on your mobile phone. Are you on desktop or on mobile?
Um, I'm actually on my desktop now. I was using my hotspot.
You're good. You're good. So yeah, click on connections on the left.
So go to profile and then—
My network on the top. It says home, my network, and whatever, and jobs. You see that on top?
Yes.
Yeah, when you click on My Network on the left side, it'll say Connections. Tell me where it says Manage My Network. Do you see that?
Yes, and then I see, oh, connections.
You see it says 600 and change?
Oh my gosh, yeah.
So the maximum amount of connections you could have on LinkedIn is 30,000. I have 29,922.
Oh my gosh.
So you could have 30, you could have, yeah. So I teach people how to be able to get more connections on LinkedIn. I have an artificial intelligence technology that allows you to like save people to LinkedIn and organize the connections and build relationships with them, and then you can research them and so on. Are you, are you currently looking for new clients, or are you just looking to build your brand for, for what you're doing in law?
What's your name again?
My name is Joe Apfelbaum. I just sent you a connection request, so you'll see it pending.
Okay, Joe, let me— my network— oh, Apfelbaum, here you are.
That's me, that's me. And I also sent you a text. I sent you a text earlier with my—
Oh, I just got out of a meeting, literally, like, as I just got the phone. I'm actually looking for an opportunity. Oh, you're looking for a job? For a job, yeah.
Amazing, amazing, amazing.
Yeah, and I, yeah.
The best way to find a job is through your relationships. Would you agree?
I'm learning that. I mean, that's how I always found a job. So now I'm in DC and it's like, You know, I moved in September, so October, November, December. And I'm, you know, obviously it's a little bit difficult to meet people now because they're—
Very difficult. It's very, very difficult. But you know what? It makes it—
The climate is different.
But, you know, I'm following you. But, you know, if you learn how to use LinkedIn and you have a community around you of people that will support you, you will be seen as a thought leader and more people will be like, oh, I want to talk to this person. Like, you look at my profile and you're like, oh my God. If I wanted to get in the door somewhere and they looked at my profile, they'd be like, I wanna talk to this guy. He seems super interesting. He seems like he knows what time it is. You know what I mean?
Yeah.
So that's the idea. I love building relationships with people, and I know the best things in life come from relationships, including my 5 kids.
Oh, nice. That's so sweet.
Do you have kids yourself?
I'm not— I don't have kids. I don't have a dog. I don't—
No, you have no responsibilities at all.
I have a laptop. No, you know, I just— only one job, and that's it.
Your one job is to get a job. I love that. And I'm looking at you and you have quite a bit of experience. You worked for a year for the Florida Senate. You worked for the Florida Bar. You worked as a paralegal for 8 months in Boca Raton. I mean, you know what time it is. It's just a matter of building those relationships in DC on LinkedIn, learning how to use the LinkedIn platform.
Yes.
And I can literally teach you how to use LinkedIn. I can teach you how to use And now while you're looking is the best time to maximize it because if you learn how to use LinkedIn and you find this one job, could you imagine what will happen the next time you need a job? You'll already know what to do.
I know, I agree. But what I'm learning is a lot of people either aren't on LinkedIn or they'll tell me on their LinkedIn, email me here. And I'm like, oh, what is that hashtag?
Yeah, but LinkedIn, I get that, I get that. But LinkedIn is the place where there are 1.2 billion people on it. And so even though there's a lot of people that aren't, like the majority of humans are not on LinkedIn, LinkedIn, there's 1.2 billion that are on LinkedIn. And so, right. understanding that it's a networking platform and the people that are on LinkedIn are there to refer you. So what your goal is to find who's active on LinkedIn and then get them to put you into their network. So what does a perfect job opportunity look like for you?
A corporate attorney at, you know, um, in-house counsel. It could really be anywhere. In-house counsel, right? Exactly. Amazing. Amazing. It could be a hospital, it could be a firm, it could be mobile.
Perfect.
Perfect. Perfect.
And the way to get in the door So, you get in the door, and who within the organization will hire the in-house counsel? Usually the HR manager, the recruiter?
Correct.
Excellent. So, what you do is you network with recruiters that are in the position to hire you and to refer you, and you build a relationship with them on LinkedIn. We have dozens of recruiters that are using our technology, and you can network with them and build relationships with them and get to know them, but you have to learn how to use LinkedIn. So, if you go on this journey learning how to use LinkedIn, that's the key. What were you going to say?
Oh, that's what that's for. Um, that's what I was gonna ask you. What's, um, is it, what's the, is it, um, hold on, let me just make sure.
Heavy AI.
Um, I'm trying to think, did I get this as an email?
No, no, you, you went, you went on Facebook and you filled out a form yesterday.
Oh, that's right. I was like, I did something last night.
Yeah, you did something last night.
Oh yeah, that's another thing too. It takes me, like, I think I went through 3 different platforms. I was on TikTok, then I went to Instagram, then Instagram sent me to Facebook, or LinkedIn sent me to Facebook. I don't know which one it was.
Do you want me to tell you why LinkedIn is better than all the other platforms? Can I tell you that?
Tell me.
The reason why LinkedIn is better than all the other platforms is because LinkedIn is the world's largest professional social network. And when you look at my profile, Dominique, what do you see? You see my first name, you see my last name, you see my company name, you see where I work. You see where I worked before. You see that I work for LinkedIn itself, teaching their employees how to use LinkedIn. You see that I have 500 written recommendations from my clients. I'm not this weird stranger. I have real— like, I'm like a CEO of a company that has clients in 40 countries around the world. I'm not just this weirdo. You're speaking to the actual man behind the curtain. So I can literally help you do this.
I'm so glad for that because that's helped.
And I, and you can't, you can't do that on TikTok. On TikTok, if you follow me on TikTok, I'm on TikTok. If you follow me on TikTok, you'll just see me dancing. If you follow me on Instagram, you see me swimming with the whales in Norway.
Nice.
But on LinkedIn, you're gonna see me building relationships, doing seminars, giving out tips and all that type of stuff. And so I can, I have an artificial intelligence that basically will clone your voice and draft your posts for you so you can start posting on LinkedIn daily. And it's just a click of a button. It's just amazing. And it's unlimited posts. It'll write unlimited posts, comments, messages. It'll give you a network of 1,500 people that you can tap into. It'll help you learn how— we have a whole course and a coaching program on how to use LinkedIn properly, because you probably don't even know how to use it.
I think so. And another thing, um, that's what I was going to say. I was in a position where I would— I could afford the premium, um, because I would connect with people. Obviously, I don't like cold connecting. No, just because it's just kind of, you know, like, who is this?
100%.
But I know that you have to have premium to even message them when you connect. So I'm like, okay, it's better for them to— yeah, it's better for me to just make the connection and then, you know, see the things that, you know, maybe find, uh, their company and then find their email that way and then message them that way versus just not connecting just because I don't have premium anymore. I really enjoyed it. It's just financially, yeah, I know it's not that much, but it's like that much more right now.
At the end of the day is if you don't have enough money to invest in LinkedIn, then you don't invest the money. I mean, career, like LinkedIn Premium Career is only like $29 a month or whatever, or $30 a month or whatever. It's not very expensive. But if you can't afford the $29, like how much money do you want to get paid to work somewhere? Do you want to make like $50K, $70K, or $100K, or $150K? Like, what are you looking for?
I'm looking for like the $160K range. Um, I know a lot of positions in this— I mean, I mean, even $140K, $140K, $160K range. A lot of, um, um, attorneys in my—
Have you ever worked with a coach? Have you ever worked with a coach, like a career coach or someone to help you?
No. Look, at the end of the day, I met some that was at the Bar Association events.
People that pay pay attention. People that pay pay attention. That's what they say. I love that you're an LLM. I love that you're a lawyer. I love that you have all that going for you. Are you still paying student fees?
Student fees?
Like, are you still paying student loans or whatever?
Oh, yes.
So you have expenses?
I have. Oh, yeah, I still definitely have expenses, which They're paid up until the end of the year, which is like two weeks from now. So that's why I'm like, I need a job like yesterday. And so it's just very you know I came here because I was going to get a position with the federal government, and then that didn't pan out. Yeah, they I don't know why they did that, but they gave me some stupid letter saying.
Yeah, it didn't, it didn't work out. It didn't work out.
So he's— It didn't work out, which I'm ha— I'm happy in a way because it's like, you know, at least let me know. It's just like, just rip the bandaid off now so I can push forward and find an opportunity that's going to be, um, you know, the next opportunity for me. So that's the space that I'm in now.
Yeah.
And I don't have, you know, I'm not making any money. I get that. And, um, I'm like, I need to save everything I can.
Would you agree that investing some money into something that will help you be able to find your next opportunity would make sense even though you don't have a ton of money right now? Or would you say you're just in save mode and you're just not going to spend a penny?
I'm in survival mode. I don't have any income right now.
Um, have you ever considered doing some consulting until you find a job, like as a backup?
I'd love to do that. I'd love to do that. I'm just, I haven't had the opportunity.
I mean, you haven't made— you haven't created the opportunity because you don't have an offer and you don't have a network.
Yeah.
I've been doing consulting since I'm 20.
Really?
Yeah, I've been consulting people, helping them with their websites and helping them with their marketing and helping them with whatever they need, even construction, whatever. I would do whatever to be successful. I would literally do whatever. I would do whatever it takes to make a living. I would never be able to be without making money. Never. And if you have people around you, you can figure it out. You're such a smart person, Dominique. You really are. If you're a lawyer, you have to be brilliant. You have to be smart. And so if you're a smart person—
I met with a judge yesterday. She was, um, she sent me a link. Um, she's a Harvard Law grad, but the point is she sent me a link to do doc review. At least I could just have some money coming in, but obviously I'm looking for the shark, you know, I'm looking for the whale.
100%.
You're looking for the whale.
But at least I'll be able to have You gotta be swimming with the whales if you're gonna go look for the whales. You can't just be swimming in your backyard to find a whale. You gotta go to Norway, and going to Norway costs a few thousand bucks to fly there. So my point is, my point is, if you wanna start consulting and also be on the road to do a job, you have to risk some money to do that. And if you can find a way to risk some money, and you have the time right now, right?
Yes.
Now the question is, would you be willing to risk some money To get into a community, to work with someone to create an offer, and to be able to put yourself in a position where you can now— even a $1,000 offer, if you had a $1,000 offer and you only sold it 10 times in the next 3 months, you would make 10 grand. At least you would have something.
Yes, exactly. That's what I'm looking for.
While you're looking for your job. So that's what I'm saying is like, I can possibly help you come up with an offer, but more importantly, I can give you the strategy the community and the technology that you need to be successful, but you're gonna have to invest something into it because I'm not gonna pay for the technology for you. You're nice and smart, but, you know, like every person that I speak to, I can't just pay for their technology for them. You know what I mean?
Understood. No, I understand 1,000%, and I appreciate you, um, you know, packaging it in a pretty direct and transparent way so that the expectations are clear. And so how much would I need to come up with so that we can—
Probably. So if you wanted to work with me and my team, typically we charge $10,000 for the training and another $12,000 for the community and another $3,600 for the software. But I know that you're not going to pay any of that stuff because you can't afford the $10,000, the $12,000, or the $3,600. So what I'm doing for job seekers like you is I have a special deal. You just pay $1,968. That's $1,968. And I will meet with you every single day for a year until you make $100,000 minimum. Every single day, twice a day, we're meeting live and we will help you A, master LinkedIn, B, get a community around you, D, have an offer that people actually want so that even if you don't find a job right away, you'll at least get clients right away. 'Cause you'll be having 5 conversations every day with people that can buy your offer or people that will refer you to people that can buy your offer. And then we'll hold your hand for a year. There's nobody else that's gonna do this for that price and guarantee that you're gonna get on 5 conversations every, every day for as long as you want, every single day, having 5 conversations like we're having, like authentic, you know, like I'm not this weird, strange rando from the internet. We're already on LinkedIn together. Get it?
Yeah.
So that's, that's the offer that I can do for you. If you can come up with $1,968, I will work with you for a full year and me and my entire team will hold your hand every day, twice a day for a whole year. We'll give you videos. Frameworks, checklists, cheat sheets. We'll give you a technology that will write your content for you. We'll give you a technology that will create your images for you and we'll support you. And I'll give you a list of my top 200 clients that you can speak to in the next 30, 60, 90 days and to build a relationship with them. So I'm literally handing you the keys to the castle and I'm gonna teach you exactly how to get an offer done and how to be able to— and I'll also introduce you to the top recruiters in our network that can help you find the job as well. On top of that.
Okay. All right. So let me, um, let me call my dad. Um, can I call you back?
Of course.
Or can you call me back?
Okay. Either way, when are you going to call your dad?
Right now? Yes. Um, no, it's 1:30. I'm going to call him at 4 because he's still at the plant, so he won't be able to hear my call.
Amazing. Amazing. What does he— what does your dad do?
He's an engineer.
I love that.
He's been paying all my bills.
That's perfect. That's perfect.
By the way, I need to add—
that is the way to do it. That is the way to do it because if he's helping you with your school, this is the last level of schooling that you need in order for you to finally break through. So what time should I call you back? Should I call you back at 5:30 PM Eastern or at 6 PM?
5:30 sounds— 5:30 PM sounds good? Yeah, 5:30 is enough time.
Okay, great. So I will see you at 5:30. I will call you back at this number. And Dominique, I am so excited to work with you. Do you want me to tell you why I'm so excited to work with you?
Uh, okay.
I'm gonna tell you why. Because you are a genius. You are very, very smart. I can tell you're shrewd, you're smart, you're with the program, you know what you want, and you're gonna do what it takes because I hear the hunger in your voice. Am I right that I hear the hunger in your voice? Is it true?
Yes. Yes, it is.
So you just haven't had the right mentor, the right teacher, the right coach, the right community, the right strategy, the right technology, and you will have it. And then what you'll end up doing is you'll refer me to other people and then I'll pay you a commission just for referring me to other people. So you're gonna make money either way.
Okay, okay, okay.
It's gonna work for you.
Well, I'm obviously gonna just make sure he knows everything.
Of course, of course. Yeah. And if you need me to talk to your dad, I'm happy to call him up and speak to him as well. You could bring him on at 5:30. We can do a 3-way.
Oh, nice. Okay. I'll chat. Thank you. Okay. Thank you so much.
Thank you, Dominic. I'll talk to you at 5:30.
Okay. Bye.
All right. Bye. Wanna make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
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