Deanna Russo grew her LinkedIn from 400 followers in 2018 to 31,000 by posting twice weekly and treating the platform like a networking event. She skips hacks and focuses on consistency, following like-minded professionals, and using content to showcase expertise. Real growth takes time.
So here's how it all started. 2018, I was in a sales job. And prior to that, I had been on LinkedIn for 10 years. I said, let's treat LinkedIn like a big networking event. You go into that networking event and you start talking profile, engagement, and content. Know, like, and trust. And that's what I've been doing since 2018. And obviously something's working because it's helped me grow. And I've been teaching people how to do it for the past 5 years. So that's, that's, that's my That's, that's very impressive. Yeah, it's, it's taken years. I'm being honest with you. This is not something that happens overnight. If someone can tell you that it does happen overnight, chances are they're not doing it the right way. Okay, I'm, I'm, I'm anti-hacks. I just organically, I have grown organically, just like something that you're planting a seed and it grows into a plant and it gets leaves on it and it grows into a flower. That's how this has all happened. I went from 400 to 11,000 in 18 months. And then, so do all the math, that was 2018 to beginning of 2020. And then, and here I am 5 years later sitting at 31,000. I've had someone tell me, Deanna, you could fill half a football stadium with the amount of people who follow you. And I'm like, yeah, that's scary. I'm wondering, I'm like, why do all these people want to pay attention? I must be doing something right that people are paying attention. So yeah.
That's pretty cool. So how did you go from, as in, right, sounds like you are really in resonance with my party analogy, right? You're at a party. This is, so I teach it as organic, right? How do you leverage LinkedIn for free to get clients and customers? Go up like a human.
I look at it as you find the people who you resonate with, who you relate with, and you follow. And then the content, Is you taking the megaphone and you showcasing your expertise as only you know how to do. And so be that advocate, take that megaphone and the content. Consistency is so critical. You cannot do everything else without being consistent. When I started creating content on Halloween of 2018, it was just twice a week. Twice a week. Consistency pays off. As a thank you. For attending today's summit, 20% off. Everyone who sends me a DM on LinkedIn with leverage up my profile will get 20% off a LinkedIn profile review with me reviewing your profile, making recommendations for you to optimize and showcase you. And it includes an email recap, a profile checklist, the Zoom call recording also included, and then the Second offer, the Triangle Strategy with profile engagement and content is 6 weeks, one-on-one, 10% off. Everyone who sends me a DM with Triangle Strategy will get 10% off the 6 weeks, 3 Zoom calls, emails, recordings, optimize your profile, learn strategic engagement, and leverage up your content. And I do it in 6 weeks because nobody has lots of time to deal with it. So I just, uh, quick teach you what I need— what you need to know, and then you go off and be the baby butterfly.
Wow.
Give her a round of applause, everybody. Thank you so much, Deanna. The idea is I want you guys to know that consistency is key, and it's going to take you time. Thank you so much, Deanna. Appreciate you for being here. So nice.
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