Joe Apfelbaum explains why most LinkedIn messages get ignored: they read like cold emails, long and self-focused, so recipients see no value. Open with something that sparks curiosity about them, not a generic pitch. People only care about you once they sense you care about them.
Hey there! If you're struggling to get people to reply to your LinkedIn messages, it's not because they're too busy. It's because your message isn't standing out. Most people treat LinkedIn like cold email— long, formal, and self-focused. But here's the truth: people don't care about you until they know you care about them. When someone gets a message, their brain instantly asks, who is this? Why are they messaging me? Do I need to respond? If your message feels like a sales pitch or just another generic connection request, they'll ignore it. Your goal? Trigger curiosity and relevance in the first line. In the next lesson, I'll show you exactly how to structure a message that makes people stop, read, and actually reply. Stay tuned!
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