Engineering Trust and High Value Conversions

Joe Apfelbaum shares conversion tactics for high-ticket sales, including why his 21-minute authentic VSL outperforms AI-generated versions. He walks through lead qualification using paid events, a QR-code networking one-sheet, and automation that texts "Orlando" to collect emails and send calendar invites.
Chapters
It used to be that this VSL video here was an AI-generated one, and it sounded like people didn't love it. And so I made a 21-minute video of me just talking naturally, and people are like, oh my God, it's so much better. I joined an AI mastermind that's $3,000. Those 1,000 members each paid— Bobby's gonna go first. Then Jane, then Marlene, then Susan. Get your mute off button ready as soon as the other person finishes. So I say Jane, then Marlene, then Susan. Jane, Marlene, and Susan, you can start getting your mute ready. You know, that's why I kind of do that. The reason— and by the way, this is a good lesson for all of you when you're hosting events. Get the next person ready before it's time for them to go. You guys get what I'm saying? I learned that from another host and I was like, damn, that's a good idea. 'Cause otherwise Arlene's busy doing whatever she's doing, you know, drinking her water, chilling like a villain. And then I say Arlene, and now she's looking for her mute button or whatever, you know what I mean? So this way we're super efficient. Okay. She posted something called a business networking one-sheet. It has her photo. It has her name. It has how to contact her. It has her favorite quotes. It has her LinkedIn QR code. It has a little bit about her, her current focus. Um, this is when you call me. Love that touch. How— who Penny helps, how to introduce Penny. There's a cute little blurb there. And also Penny's expertise snapshot. She took it to a whole new level. So let's all take a moment and acknowledge her for taking the, um, the business networking one sheet to the next level. Mindy wants to find job seekers that are willing to pay her $10,000. She can go to events that cost money. Let's say it costs $300 to go to a job seeker event. She can go to that event, pay the $300, and all the other attendees that paid $300 that are job seekers are the likely that will pay her $1,000 to $10,000 because they paid $300 to go to an event. You know what I mean? So all the people are just automatically qualified in the room. Like for example, I joined an AI mastermind that's $3,000. I'm not attending any of the events that the AI Mastermind has, but they have 1,000 members. Do you understand? Those 1,000 members each paid $3,000 to be there at least. And so I, I know that those people, if they paid $3,000 for that group, they could pay $3,000 for my group or $10,000 for my group if I build a relationship with them. Do you get what I'm saying? It used to be that this VSL video here was an AI-generated one and it sounded Like people didn't love it. People were like, oh my God, it sounds like it's AI generated. And so I made a 21-minute video of me just talking naturally and people are like, oh my God, it's so much better. I'll have you guys listen to the first 30 seconds of it just so you get an idea of what the VSL is. But I do recommend you all listen to this VSL so you understand our Bundle Plus offer. Check this out. Have you ever spent hours on LinkedIn and realized you have zero conversations booked With your ideal clients? Yeah, I've been there too. Or how about this one? Have you ever watched someone with half your experience and half your expertise get more engagement, more connections, and more clients than you? Okay. So today in our prospecting bootcamp, one of my things that I'm going to do is, this is going to be crazy. This is going to be crazy. But if you guys are coming to the prospecting bootcamp, you're going to love this today. I'm very excited about this because I'm gonna show you how to create your own VSL. I'm gonna, yes, I know it's crazy, but I'm gonna show you today in the Prospecting Bootcamp how you can create your own VSL by stealing my VSL. So you're literally gonna steal my VSL and you're gonna tell your AI to build you your own VSL based on my VSL. If you're watching this video live, cuz right now I'm on LinkedIn Live, And you want to attend the event, then send the word Orlando to 973-841-8868, and my AI will ask you for your email address. And then when you reply to the email with your email address, when you reply to the text with your email address, my AI will send you a calendar invite. That is called automation. Da da da da da da da da. You get what I just did? Send the word Orlando to 973-841-8868, and the AI will add you to the calendar invite by asking you first, what's your email? And if you don't respond with your email, it'll argue with you. It's just amazing. I love it. Wanna make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
More from Joe

How to Beat the Algorithm: Remove Hidden Watermarks & Scale Content with evyAI

AEO & GEO: SEO's Future Explained! Master Answer & Generative Engines! #shorts








