Joe Apfelbaum shows painters how to get referrals from real estate agents. Show up at open houses with cookies and a dollar bill for charity, introduce yourself to the listing agent, then follow up after the sale closes asking for an intro to the new homeowner.
Chapters
You got to go to open houses. Walk into an open house, meet the realtor, bring them some cookies. Say, you know, as your local painter, I just wanted to come by. I saw you had an open house. I wanted to introduce myself and bring you some cookies and just wish you good luck. Here's a dollar. They'll be like, what is this dollar? A rabbi once told me when you give somebody a dollar for charity, it's good luck. So I'm giving you a dollar to give to your local charity. Hold on to it until you close this deal. And once you close this deal, come back to me. Here's my business card. And introduce me to the new business owner so I can paint their house. They'll never forget you, especially if they're somewhat spiritual.