How I Build New Brands and Websites While on a Run

Joe Apfelbaum builds entire brands and websites using two AI assistants while running, organizing work into 13 categories from marketing to logistics. He's completed over 80 projects this way and recently launched Pipeline River as a live example. His LinkedIn Creator Directory indexes 12,000 creators with trust scores and connection data for AI-powered prospecting.
Chapters
So that's the idea. And these live projects are just unbelievable what you can do with them. Just unbelievable. So highly recommend that you consider— Okay, so what I'm doing here is I'm actually building a brand for a new idea I came up with Last night I came up with the idea. I'm already building out the brand. There's gonna be 13 categories: marketing, sales, creative, technology, staffing, entertainment, professional services, industry marketing. There's gonna be care, property and events, risk and money, consumer financial, and logistics. And What I'm gonna do is I'm gonna have 2 AI employees work together to build this whole thing out. And I'm just giving the instructions. One AI is giving instructions to the other AI. So here on the left side is where I give the instructions and then I just press send and all the instructions come in. And then the AI's like, okay, got it. Got the instructions. And when I come back, the website will be live. There's no website right now. I bought the domain already. But I'm literally gonna build, I'm gonna build this while I'm on a run. Okay? So I'm first setting up the brand before I'm ready to go for a run. And I'm gonna finish the brand guidelines for what the page needs to look like. And so now the AI's just gonna kind of build the whole thing out for me and you're gonna watch me do this in real time. But I've built over 80 different projects. I haven't launched 'em all. I launched 43 projects. Or for now it's 45 because I just launched Pipeline River. So what's Pipeline River? I'll just, I'll just show you the live version of Pipeline River. So that's the idea. The idea is for them all to kind of work in unison. And these live projects are just unbelievable what you can do with them. Just unbelievable. So highly recommend that you consider studying the process Of building out, building out what you need to do. Like build this out, build out your life. Like think about, you know, take, take ideas from other people and cross-pollinate those ideas.
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This idea here is the LinkedIn Creator Directory. It's a, a list of 12,000 creators and growing for the most popular people on LinkedIn. So we got Bill Gates, Richard Branson, Satya Nadella. Jeff Weiner. I'm going to go through some of these over here just to kind of show you what's in here. Now, I don't know about you, but if you could comment on a post, the last one was a year ago. If you can have the latest, most relevant comment on a post from somebody who was the most studied CEO, the most studied CEO, if you can have a relevant Thoughtful comment on a post and be the most recent post there. I mean, that is you know this is from three months ago. Somebody else got it. This is from a month ago. I'm gonna go here, drop a comment. Why not? Why not get that exposure? Jack, I like this question. Boom, boom, boom, boom, boom. Okay, boom. I just left a comment now. And so I want I want exposure to these people. These 286 people and the 5,000 people—they're gonna see this again as a result. of my comment here, which is really nice. Here's the guest list so you can take a look at who the real humans are behind the prospecting party. Check this out, real people playing the game together with me, who they wanna meet. These are their names. And it tells me like their trust score, how many connections they have, what connections we have in common. It shows me their recent posts. So sometimes it will have them, sometimes it won't have them. I kind of go through this and I see, okay, so for example, this one here, look up inside Eviair. Now these are really, some of these companies are really small, so they're not going to have a ton, you know, they have 480 perfect reviews, but they might not have a ton of people that work at the company. Let's take a look at this company and see if we have a bunch of employees that work there. Looks like we have 23 employees that work at the company. You see that? So many of these companies are not gonna be, um, here's the owner's information with his cell phone number and email address. Many of these companies are not gonna be in ZoomInfo or Apollo or any of these places, but we scour the internet to find you leads that most people will never find. Wanna make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster. Than ever. Click the link and start building smarter relationships today.
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