How often should I be following up on Sales Navigator?

Joe Apfelbaum shares how he sent dozens of messages to a prospect named Steve over two years before getting a reply. Each touch should add value and acknowledge the person. Complement outreach with five thoughtful comments daily on their posts, using tools like Evvy AI to automate the work.
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Somebody recently asked me, Joe, how often should I be following up with my prospects on LinkedIn? I always say, just keep following up over and over and over, and you're going to start getting results because the fortune is not just by showing up. Don't show up and throw up, show up and follow up. So I want to show you an example of this in Sales Navigator. So I sent out, let's say, 1,200 Sales Navigator messages in the past couple of weeks. And there's one in particular, one case in particular with this guy named Steve. I sent him a message back in 2022. I sent him a message a month later. I sent him a message a couple months later. I sent him a message a couple months later. He didn't respond to any of these messages. And then I sent him another one, and then I sent him another one, and I just sent him one today at 11, and he responded by 2 PM. Look at that. And I already responded with a demonstration video. So what I want to encourage you to do is not just send one message and say, oh, I just sent a message already and it didn't work and I didn't get a response. The key is to keep sending messages over and over and make sure that you're adding value in every message that you're sending out to somebody, making sure that you're acknowledging them, and make sure that you also are leaving comments on their posts because if you're not leaving comments on people's posts, you're really gonna miss out the opportunity to be able to stay top of mind with those people. My recommendation is to drop at least 5 comments every single day. And if you're using Evvy AI, you can quickly, just in one click of a button, leave comments on people's posts. Hope you found this valuable. Thank you very much for watching this, and I'll see you on the next video. My name is Joe Apfelbaum, and I approve this message. Boom. Boom.
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