How to come up with ideas for LinkedIn Posts - 162 LinkedIn with Joe Apfelbaum

Joe Apfelbaum shows how to generate LinkedIn post ideas using Evvy AI's Idea Generator and Post Writer tools. He walks through practical sources for content: customer pains, personal stories, trends, and statistics. The key is asking questions and sharing benefits over features to boost engagement and reach.
Chapters
We are officially live. This is Joe Applebaum. Today's topic is how to come up with ideas for LinkedIn posts. I don't know if you know this, but LinkedIn is the world's largest professional social network. There are so many people that are on LinkedIn right now, and the people on LinkedIn, they want to succeed, they want to build relationships, and they want to network. And so I want to encourage you to take the time to identify who your network is. Who are these people? Go into the direct message and start building relationships with people. But if you use Evvy AI, which is the AI for LinkedIn specifically, you'll be able to generate ideas for what to post about with the idea generator. So for example, if I want to post ideas around business, AI automation, and marketing and I press Generate Ideas, within just a few seconds Heavy AI is going to generate 4 solid ideas. And these 4 solid ideas that it generates, you can select any one of these and then hit Generate Post, and then you'll be able to generate a solid post with a hook, main points, a call to action, and hashtags. Most people are not creating posts and they're having a hard time doing it. And so I want to teach you how to use our Post Writer and our Idea Generator to help you be able to quickly write posts, be able to generate ideas, and then grow your business. If you're not leveraging these tools today, you are missing out. Why? Because LinkedIn is the world's largest professional social network. And I love showing people how to be able to do this, how to be able to grow their business and be able to take their business to a whole nother level. So if you want to grow your business and you want to take your business to a whole new level, then make sure that you start leveraging these tools to help you be able to leave posts, comments, messages, ideas and so on. So what are some ways that you get to share ideas? What are the— what are the— what's the method to share ideas? So the networking group says, what's the secret sauce behind— So one of the, one of the ways is to ask questions. Another way to come up with ideas is to figure out the pains of your ideal customers. What are the problems that people are typically facing? Um, just really powerful. I'm gonna— for some reason my LinkedIn is acting really, really slow and sluggish. It has to do with my upload speed. I have really poor upload speed right now, so I'm probably going to end this a little bit early. But I just want to encourage you and let you know that LinkedIn is a powerful platform. It's here to help you be able to be successful by connecting with all the right people. It's not the only platform around. There are many other platforms as well. But I want to let you know, if you need ideas and idea generation, focus on the pains of your customer, focus on their goals, focus on their dreams, focus on their fears, focus on your skills, focus on things that happen to you, things that you'd like to happen to you, things that happen to other people. Think about the books that you've went— that you've learned from, the seminars that you've been, the experiences that you've had. Ideas that you have, requests for help, just like current events, trends, news, stats. These are things that you can be posting about, things that people find interesting. And test things out, see what happens. Play a game, like, like, don't be afraid to go out there and ask people a question, like a simple question, like If you know who your target market is, you can share a little bit about your business telling people who your target market is and ask people what their target market is. You can share a post that speaks about the benefits of solving the problem that you typically solve. What are the benefits? A lot of people talk about the features, but what about the benefits? You can talk about LinkedIn, you know, on LinkedIn, talking about LinkedIn, even if you're not a LinkedIn expert, is a wise thing to do. I've been trying to get more views on my posts. Anybody have any ideas on how to get more views? Or I recently heard that engaging on comments is really important. How many comments do you typically engage with on LinkedIn? And here are the last 5 posts that I engaged in. And then you can talk about what are the posts. You can talk about your network. You could talk about who you recently met. You can talk about things related to your hobbies, your interests. Things that you find really interesting. If you find it interesting, you're going to find other people that are interested in what you find interesting.
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