How to create LinkedIn Posts with AI // evyAI.com Tutorial

With artificial intelligence. A lot of people don't know this, but you have the power to create LinkedIn posts with AI, but you first have to train the AI to understand what your voice is. Otherwise, you're going to be creating very generic posts. And even if you create posts with the artificial intelligence, you still need to edit those posts before you post it on LinkedIn. Let me go right into LinkedIn and show you exactly how to do this. But if you're tuning in live, give this a like, leave a comment. Let me know what city you're dialing in from right now. And also let me know what you do for a living in the chat. I'd love to connect with you and learn more about you. But first, let me tell you a little bit about me. Let me share my LinkedIn screen so you see exactly what I'm doing over here. Let me click on this window. Hopefully you see my screen right now. So my name is Joe Apfelbaum. I am the CEO of Ajax Union, a business-to-business digital marketing agency, and I developed the software called Evvy AI to help people be able to get the most out of artificial intelligence. So if I scroll down and I take a look at my recent posts, you'll notice I published a post 10 hours ago right over here. I also published a post 18 hours ago. And if you click on show all posts, you'll notice that I've been publishing posts pretty consistently here on LinkedIn. So if I scroll down over here, you're going to see all the different posts. Like for example, the benefits of using Sales Navigator to get clients with smart prospecting. And you can see my posts get hundreds, if not thousands of impressions. And if you keep scrolling down, you'll see all the different posts that I've created. And many of these posts have been written by artificial intelligence, but they have been optimized by me. So if you keep going down, you're going to see over here I have a post that I wrote. I said, do you want me to create a LinkedIn strategy, AI training data, and 2 LinkedIn posts for you for free? And I have a bunch of people that said they want me to do this. So let me quickly show you how I would go ahead and do this. The first thing I would do is I would find a person that I want to create the LinkedIn post from right over here. So for example, David Davis, I'm going to click on David Davis and Miriam Kreisel and Paul and Ellen. Okay. So I'm just going to pick a bunch of random people over here. So this guy, David Davis, helping your life, digital owner, blah, blah, blah. He owns this company called Davis Video and Studio. So what I'm gonna do is I'm just gonna copy the information from his profile. As you can see, I'm able to grab some information about him right over here. Now, what I am gonna do is once I have this information from his profile, let me just close this window here. I don't know what's going on here. Um, the window closed on me. So let me do this again. Ctrl+T, new window. I'm gonna load this here and I'm gonna reshare my screen. LinkedIn. My LinkedIn just decided to close up on me. No worries. I'll just share my screen again and share this window again. Here you go. All right, so all those people disappeared. I'm gonna go back to my profile right over here. I'm gonna scroll down and I'm gonna click on show all posts. Then I'm gonna scroll down to that particular post where I have the poll, where I made that offer to people to create their posts. Not that far. I click on view votes. I see 28 people voted. I'm gonna pick these 4 people. I'm control-clicking on 'em so they open up in a new tab on top. Do you see these new tabs? I got David, I got Miriam, I got Paul, I got Ellen. You see that? Now I have, with Evie AI, I'm able to save people's profiles just like that. And I'm able to add them to a particular list. So she's part of a group called the Joint Venture Mastermind Group. So I just added her to this group over here. And now I'm gonna summarize her profile using AI. So because I have the AI plugin installed, I'm able to quickly summarize her profile so I know what she does for a living. 'Cause otherwise, how am I gonna create posts for her? Now, in addition to doing that, I'm gonna click on this little icon on top because that's my Evvy AI plugin. And I'm gonna click on write a new post. So I'm gonna click on write a new post, and now I have the ability to select a particular persona. So in this case, I'm gonna create a persona for Ellen because I don't have one for Ellen. So I'm gonna click on personas. I'm gonna click on add persona. I'm gonna type in Ellen Finkelstein. F-I-N-K-L-E-L-S-T-E-I-N. That's her name. She's a person. Her industry is, I would say, marketing. Keywords, let me see what keywords she writes on her profile. I'm going to copy this right over here. I think I may have lost it. I'm going to click on summarize, copy. I just copied her summary. I'm going to paste her summary into her background over here. Ellen Finkelstein is a seasoned professional, assists professionals to disseminate knowledge in online business. She holds an MA. She has been recognized with Microsoft, Okay, so I'm going to write the keywords is going to be courses, education, digital marketing. Okay, her key skills are business development, email marketing, presentations. I'm going to write presentations. Okay, and she is pretty analytical, so I'm going to leave her tone analytical. There's a lot of more tones here that actually I'd make it educational. Okay, so I'm going to press save persona. Now it just took me literally what, a minute to I saved her persona. Now once her persona is saved, on the left side, see where it says Post Writer? I click on Post Writer, I select Ellen's persona, and I'm going to say, give me— create a post about the benefits of having an online course in first person And Ellen talking about herself. Okay, I'm gonna press generate. Now I, I said create a post about the benefits of having an online course in first person and Ellen talking about herself. Okay, now what this is going to do is it's going to research 175 billion parameters. I'm using 3.5. If I use 4, it's going to be much smarter, but I want to show you how quickly I'm able to produce a post. I'm thrilled to share with you the incredible benefits of having an online course. As a seasoned professional in the marketing industry, I've seen firsthand how online courses are blah blah blah. My name is Ellen Finkelstein. I've dedicated my career to helping experts. Now I'm going to send this to her. I'm going to press copy. I'm going to go here to Ellen. I'm going to press message, and I'm going to be like, boom, exciting news. Um, I'm going to say, do you like that post? What other types of posts would you want me me to create. Give me a few topics and I'll create them for you. Watch my most recent LinkedIn Live to see how I did it. Okay, I'm going to press go. So I just entered this post over here. So that's done. Okay, so I'm going to close out her profile. Now if I want to create another post, For her, I can literally just write whatever topic I want. I press generate and it'll generate a topic. And now that I have her persona installed, it's really easy for me to just start creating. I could tell her story, I can come up with myths about her industry, I could talk about her ideal clients and so on. And I can train her AI profile even better. So in this case, I'm gonna summarize Paul's profile over here. Now to summarize a profile, it's instead of me reading his whole profile. So Paul, Is helping businesses achieve consistency from coast to coast. I don't know what that means. How am I supposed to know what Paul does for a living? TruGreen, consistency. I have no idea what he does for a living. So the AI in about 20 seconds is going to produce a beautiful thing. He has a strong background in helping large businesses achieve consistency in multiple locations. Currently serves as national director of commercial at TruGreen. He works for Fortune 500 ensuring results and pricing across their locations. He was a sales manager, experienced in different industries. Okay, so this is the information that I got from his profile over here. So what I'm going to do is I'm going to go into the AI and I'm going to train another persona on his behalf. So I'm going to click on Personas, See All. I'm going to click on Add a Persona. Okay, I'm going to paste this information over here. I'm going to type in his name, Paul, P-A-U-L-Y-A-H-N-K-E. Person. Now what I'm going to do is I'm actually going to go to his company because the AI wasn't able to really tell me what he does for a living clearly. Um, providing consistency, that doesn't really help me. My main focus is he doesn't write what he does. So I'm going to click on TruGreen and lawn care. Okay, that's what they do. Okay, I'm gonna go here, I'm gonna copy this information. Right here, and I'm actually what I'm actually going to do is I'm going to once I save this persona, I'm going to say lawn care, small business, lawn care gardening success consistency. Okay, so he I know is friendly, so I'm going to find— no, not funny. I'm going to choose friendly here, and I'm going to press save persona. Now what I'm actually going to do is I'm actually going to optimize his profile. So I'm going to go in here, I'm going to select his profile because his profile is not optimized. I'm going to optimize it for lead generation. I'm going to give it a happy tone. I'm going to press generate, um, and I'm going to press generate. And I just pasted some information from their about section of their LinkedIn page. So it kind of gives me this overview here. But as you can see, what I'm doing here is I'm going to help him out. I'm going to write his about section for his LinkedIn profile, and then I'm going to create a bunch of posts. So I have his headline, his background information, what we do. This is a much better— achieves consistently in lawn care and gardening. So this is a much better overview of what he does for a living versus what I saw before. I actually have to hop on a call right now, but you guys get the point. If you want to be able to start doing this stuff, if you want to be able to optimize your profile, write content, use LinkedIn properly, definitely check out evviai.com and download the Chrome extension if you want. If you don't want to download the Chrome extension, you can just log in and use it from the platform without the Chrome extension. I hope you found this valuable. Thank you very much for watching this. My name is Joe Apfelbaum, CEO of Ajax Union. I'm trying to help people be able to find their voice using artificial intelligence, and I hope that I really can help you, and I hope this was helpful for you today. Thank you once again for watching this. I showed you how to create a post, how to train the AI, how to summarize profiles, how to even optimize a profile today. So if you got value from this, hit the repost button, give it a like. Let me know what you do for a living. Let me know if you want me to create some posts for you. In the comments below. I am going to hop on a sales call right now, but let me know if you want me to come back and show you how I do the rest of those in minutes, not hours or days.