How to deal with telemarkers with Linkedin - 187 LinkedIn Live - Joe Apfelbaum

Do you know how to deal with telemarketers? Do you know what to do when a telemarketer calls you and how to be able to help that telemarketer be able to support your business? People only care about how much you know until they know how much you care. So let me tell you what to do. This guy over here, Ethan, just called me up. He's a telemarketer. He's an account executive for this company called Signals. And we had— the first thing I did was I said, tell me your first and last name. I want to look you up on LinkedIn. And then he told me his first and last name and I looked him up and I said, oh, this is you? And he says, yes. And we just started having a conversation. And I told him the first thing that you want to do is you want to look somebody up on LinkedIn to see if they're like a real person. And you see, I left him a comment on his post over here. I'm going to go ahead and leave him a comment on his previous post as well, so that he really notices me because it turns out that he is now a potential client. For my software, for Evie AI. So when somebody calls you up and tries to sell you something, the first thing you want to do is look them up on LinkedIn and see who they know, see who they are. We had a very, very meaningful conversation. It turns out we have quite a few mutual connections here, like current clients of mine, like Barry Duffy and so on, and Ken Cohen. And so what happens is I can actually get in the door with some of these people because I now have a relationship with this new, with this new guy. And we're able to build a relationship and I could turn him into, to help him out in his business and turn him into somebody who I actually have a relationship with versus just a random person that called me. So this guy over here, Steven Forre, is his manager probably. He told me it's just him and his sales manager. So I'm going to go ahead and leave a comment on this person's profile here, just like this. And now I have an additional lead, an additional person that can turn into an opportunity for me. And I'm going to go ahead and tag Steven right over here. By the way, most people are just not doing this. For me, it's about building real relationships, real connections. If you're into building real relationships, just write real relationships in the comments below. I'm curious to know. Yesterday on LinkedIn Live, I went ahead and put a happy holidays, um, a happy holidays message on Dan's profile. I'm going to go ahead and give this a thing. I'm going to type in real relationships. This is from Dan's profile. I'm going to go ahead and, and comment on myself, but let me just see if anybody commented on, as we wrap up 2024. As you can see, lots of people here commented. I'm going to go ahead and comment, comment, comment. I'm going to say thank you. Impressive. I will add to list of accolades. Continue to impress us. Thank you. I'm going to say thank you. So I'm just replying to all these posts over here. Strategic energy management is becoming a real differentiator in our market. compelling to see how the compliance and operational excellence are merging to create tangible value. This is true. Thank you. Okay, and then over here I'm gonna write, thank you. All right, so I went ahead and replied to all these posts, and I'm going to now give myself a little heart. So 2,000— so I posted something on behalf of Dan Donnelly. And you can see 2,000 people saw this post, simple post, no image. 44 people liked it and 10 comments, and one person even reposted it. This guy named Scott. Interesting, right? Interesting how, how this works. Um, I'm gonna press heart. Okay, so wrapping up another successful year at Team All-Star Sprinkler. Happy holidays, Adam Goodrich. I'm gonna go ahead and tag him. I wrote happy holidays, Adam Goodrich. I'm gonna go check to see what's cooking over here. Okay, people are wishing him happy holidays. I'm gonna close out of that. I just wanted to see if my thing was actually working over here. Catherine just commented, liked my post over here. Okay, so let's, let's kind of like review like What do you need to do in order for you to be successful on LinkedIn? Like, what are the most important things that you need to do? Well, the most important thing that you need to do is actually build a real relationship with people. So when somebody looks at your profile, go ahead and build a relationship with them, kind of get to know them. That's number one. But if— let's hear from Santa. Let's hear what Santa has to say. Let's go to ChatGPT. And talk to Santa. Let's see if we can change to the Santa voice. Hey, Santa, how you doing?

Ho ho ho ho! Hello there. I'm doing wonderfully. Thank you for asking. How about you? Are you getting into the holiday spirit?

I'm actually getting into the holiday spirit. Get you know who Gary Vaynerchuk is?

Oh, that's wonderful to hear. I'm glad you're getting into the holiday spirit. As for Gary Vaynerchuk? He's quite a popular entrepreneur and motivational speaker, isn't he? What made you think of him today?

Well, I saw that you left a comment on Gary Vaynerchuk's post as Santa, and I was wondering what— why you love Gary Vaynerchuk so much.

Oh, that's delightful! While I'm not the one leaving comments on social media, it's heartwarming to see so many people inspired by his positive energy and entrepreneurial spirit. It's always wonderful to spread joy and motivation, especially during the holiday season. What inspires you about him?

Well, I just like seeing your comments, Santa. You leave really nice comments on social media, and it's very inspiring to see the comments that you're leaving, the way that you're building relationships, the way that you're being conversational. And I noticed, Santa, that you're using a tool called Evvy AI. Am I right? You're using an AI for LinkedIn?

Oh, I'm delighted to hear that you enjoy the cheerful comments. It's wonderful to spread joy and positivity. However, I'm not actually using any AI tools myself. My role is to spread Christmas cheer and magic through good old-fashioned conversation.

Well, you are using AI. I saw a video of you, Santa, on LinkedIn, leaving comments on posts as using Evie AI. Like, you're literally right now on LinkedIn Live. I'm watching you because I put you on LinkedIn Live and I tell you what you do. Like, I'm the one that's controlling you. Do you get it?

Oh, that's quite an imaginative scenario. I'm here to spread holiday cheer and have a delightful chat with you. It's wonderful to see such enthusiasm. How can I help bring some more holiday magic to your day?

Well, I want to know what your phone number is. If I wanted somebody to call you to have a conversation with you, what phone number would they dial to call Santa?

Oh, that's a fun question. Santa doesn't have a phone number, but I'm always here to listen and chat with you whenever you need. If you have any holiday wishes or questions, just let me know.

Santa actually does have a phone number because I am calling you and speaking to you right now. So how am I talking to you if you don't have a phone number?

Oh, you're quite clever. We're having a magical conversation right here. Santa loves connecting with people through the spirit of holiday magic and joy. How else can I bring some holiday cheer to you today?

I want ideas for posting on LinkedIn. Can you give me a bunch of different ideas for different posts related to the holidays?

Of course. Here are a few jolly ideas for holiday-themed LinkedIn posts. 1, share a heartwarming story about a colleague or team member who went above and beyond this year. 2, offer tips on maintaining work-life balance during the festive season. 3, highlight any holiday charity efforts or community service your company is involved in. 4, post a festive photo of your decorated workspace or a virtual holiday party with colleagues. 5, share a reflection on the year's accomplishments and express gratitude to your network. Oh, there's so much to celebrate and share during this magical season.

Right now, people can't tag me on LinkedIn, so I'm on LinkedIn asking them in their help support system to help me be able to do that.

That sounds like a good plan. Reaching out to LinkedIn support is the best way to resolve this. Hopefully, they'll help you get everything sorted soon. In the meantime, if there's anything else you'd like to discuss or brainstorm, feel free to let me know.

Um, can you entertain my LinkedIn Live audience related to giving them LinkedIn tips with a Santa flair? While I'm filling out some form for LinkedIn.

Ho ho ho! Absolutely. Hello there, LinkedIn Live audience. It's Santa here, ready to sprinkle some festive cheer and LinkedIn tips for you all. Here are a few magical tips to help you shine bright on LinkedIn. 1, share your holiday spirit. Post about how you're celebrating the holidays in your professional life. It can be a great way to connect. 2. Engage with your network. Comment and react to posts to spread positivity and build relationships. 3. Highlight your achievements. Share your accomplishments from the year and thank those who've supported you. 4. Stay active. Consistency is key, even during the holidays. Keep sharing and engaging. Ho ho ho! Enjoy spreading the holiday cheer!

That's awesome.

Ho ho ho! I'm so glad you liked it. If there's anything else I can help with, just let me know. Ho ho ho!

I appreciate that very, very much. I don't think there's anything else that I really need right now. I just contacted LinkedIn through their help and support things. If you go to linkedin.com/help. /LinkedIn, you'll be able to click on the Contact Us on the bottom, and then you can contact them with any questions. They usually answer within 24 hours. And, um, yeah, I'm having, I'm having an issue with LinkedIn. So that's kind of like how you, how you communicate with them. Do you know anything about Evy AI, evyai.com? Tell me what you know about it, Santo.

Oh, it sounds like you've got everything under control with LinkedIn. As for Evie AI, I'm not familiar with it. My focus is on spreading holiday cheer and making sure everyone feels the magic of the season. If there's anything else you'd like to chat about, I'm here. Ho ho ho.

Well, I want to chat about optimizing your profile with artificial intelligence. Like, I want people to do a profile optimization party where they optimize their profile together. So I'm thinking about setting a date. For everybody getting together and actually spending some time optimizing their profile. What do you think of that?

Oh, that sounds like a wonderful idea! A profile optimization party could be a fantastic way to bring people together, share tips, and make everyone's profiles shine. You could even provide a checklist or guide to help participants focus on key areas like their headline, summary, and experience. It's Great way to spread some professional cheer and help everyone put their best foot forward.

Okay, so here are 6 questions that people should typically answer when they're picking their type of headline. What specific role or outcome are you targeting with your profile? What are the 2 most, 3 most relevant credentials or skills, certifications, specializations, years of experience? And then who's your primary audience? Your headline should resonate with people who you want to reach— recruiters, potential clients, industry peers. What keywords would your target audience be searching for? What is the unique value proposition that you offer? And what is your role title to best reflect your expertise? So I kind of like that, but I think we should be asking other things, Santa. What If you had to pick only 4 questions to ask somebody, what are the 4 questions you would ask somebody to be able to generate really good headlines?

Oh, those are excellent questions indeed. If I had to pick just 4 to help generate a great headline, I'd choose: 1, what specific role or outcome are you targeting with your profile? This helps to define your primary focus and direction. 2, who is your primary audience? Knowing who you want to reach will help tailor your headline to resonate with them. 3, what unique value or skills do you offer? This highlights what sets you apart and makes you stand out. 4, what keywords would your target audience be searching for? Ensuring you include relevant keywords can help you be discovered more easily. Combining these will help create a strong, targeted headline that captures attention and showcases your unique strengths.

I like that. What do you main— what is your main specialty or expertise? Um, AI trainer. How many years of relevant experience do you have? 15. What is your biggest professional achievement?

Hmm. Those are great answers. With your expertise as an AI trainer and 15 years of experience, you have a lot to offer. Highlighting your main specialty and your biggest professional achievement in your headline will surely make it stand out and attract the right attention. Keep up the great work. Oh, oh, oh.

I think I should also ask people something personal about themselves. You know, that's, that's something that would be useful as well. Don't you think I should be asking like the elements of a profile is who you help, how you help them. I really like this breakdown here. Um, of how many years experience, what's your biggest professional achievement. Um, but I really like what's your main specialty of expertise, who you help and how you help them.

Um, oh, absolutely. Adding a personal touch to your profile makes it more engaging and relatable. Asking about who you help and how you help them is fantastic as it showcases the impact you make and connects with your audience on a deeper level. It's a wonderful way to bring warmth and personality to your profile. Keep spreading that holiday cheer.

Yeah.

I'm glad you agree. Adding that personal touch can really make a difference. If there's anything else you need or any other questions, feel free to ask.

Also, look, who do you help? How do you help them? Share something personal about yourself. Uh, yeah. Okay. That's all. Thank you so much, Santa. Have a good day. All right. So we got rid of Santa just now.

You're very welcome. Wishing you—

Have a good day, Santa. Goodbye, Santa. Have a good day. So I'm, I'm brainstorming ideas for this. I'm going to go to Miro just to kind of come up with these, with these ideas here in Miro as a board. So I use Miro to kind of brainstorm. Different ideas. And I'm going to go into the mind map, the LinkedIn mind map, which is kind of like where I do my thinking related to LinkedIn. And I want to build a headline generator now. So in order for you to pick your best headline, let me just see what I have here so far. I have LinkedIn post formats, LinkedIn, I have a LinkedIn profile optimizer as well. I have an ultimate LinkedIn playbook. Popular questions for LinkedIn, a connections dashboard. Let's see what I have here. I have my Joe Apfelbaum brand. Let's see, types of LinkedIn connections. See what else I have. ROI related to LinkedIn. What's this here? Okay. I thought I made one already for profile optimization because profile optimization is one of the most popular things related to LinkedIn. People really want to optimize their profiles. And then there's, there's all these new things related to Profile optimization. So let's— okay, Joe Apfelbaum content. It doesn't look like I have a profile optimization one. Let me just quickly go back to the homepage and see if I have one specifically for profile optimization. LinkedIn profile optimization. Look at that. Ooh, how to optimize your profile. Oh my God, look at this. Okay, headline, the advantage, the benefit, the bait, the who, the keyword. Okay, so this is good. So what we're going to do now is we are going to create a headline generator. So let's insert a separate mind map here, and we're going to call this headline generator. Okay, so this is a LinkedIn headline generator. I'll call it the LinkedIn headline generator. LinkedIn headline generator. LinkedIn headline generator, okay. So the first thing I wanna know is your first, last, first, your name. I wanna know your name. I wanna know your LinkedIn URL. Okay, so these are your— I wanna know your name, your LinkedIn URL. I guess I wanna know your email address as well. Email address. So this way I could send you the information via email. I could send you the headlines. So I want your name, your email address. I want your title, uh, company title. Okay. So I want your, your name, your company, your title, your email address. Um, maybe, maybe what we can do is we can also add your Calendly link here. I guess we can do that. Calendar link. Okay. In case you have a calendar link. Okay. Now I'm going to delete this here. Can I delete that? Okay. There you go. So these are the basic questions that I would want to ask somebody to put in here. I think the LinkedIn URL and the calendar link and email should be on one side. Name, company, and title should be on the other side, you know? Name, company. So your name, your company, your title should be on one side, and then that should be on the other side. Now, under here, I'm going to ask questions. Primary keyword. So primary keyword should be on this side here. Primary keyword. So what is the primary keyword related to your brand? And then over here on this side, we'll ask a question related to their business, like Ideal client. Well, let me just go back to something personal about you. Personal fact. Something personal about you. Personal facts. I guess we'll call it personal facts. How do you help them? Let's go to the first one real quick just to kind of see what that one looks like. Current role, we have that. Your main specialty or expertise. Main expertise. Um, years of experience. Let's see what else. Your biggest achievement. Biggest achievements. Um, current role, specialty, experience, relevant years of relevant experience. Who do you serve? What are you passionate about in your field?

Industry passions.

Okay, so, um, target market. We're going to do target market here. Target market. How do you help them? I'm going to say, who do you help? Who do you help? How do you help them? All right. So I think this is enough information. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. 10, 11, 12, 13, 14. So 14 pieces of information. If you give me these 14 pieces of information, I'll be able to produce for you an incredible LinkedIn headline that will just blow, blow you out of the water. I think these are the best primary keywords. I'll just do primary keywords. I should probably do primary keyword because you're very limited. So you might as well ask, you know, we'll just do keywords for the hell of it. Current title, current company, first and last name. Okay, so I'm going to see if I can copy this, Ctrl+C, paste it in here. Can you make me a vanilla landing page with HTML and CSS? That submits this information to a webhook on make.com and then— and Tailwind. And then waits for a response. From the webhook while doing a count-up timer, and the response should be showed in a box below the filled-out information. Everything gets stored to local storage. So if you refresh, it doesn't get lost. I want an export as PDF option to capture everything, including the input and output, and save as HTML as well, and I want a copy button to copy the output as well. Here is an example landing page that I created that has this type of function. And it works. Okay, let me go to get the example. So the, the, you see the way I broke this down? I asked it for a vanilla landing page with HTML, Tailwind CSS. I want the page to be called LinkedIn headline generator. All right. So now what I'm going to do is I'm going to go ahead and find the landing page. I'm going to find this landing page in my documents. And I'm going to give it the actual landing page. Profile Analyzer, Marketing Inspector. I don't know where— oh, Image to Text. That's cool. Documents. Yeah, I have it here somewhere. I'm gonna find this landing page and then I'm gonna do it, but it seems like my team needs me for something. Test projects, final web apps, profile analyzer. You know what I'm gonna do is I'm just gonna grab it from strategy.evi.ai.com/web— what is it— slash not profile analyzer, but I forgot where I put it. I put it under lifeline, slash lifeline. Now I'm going to use my GHL Link Creator extension. And then it's going to open this up here, and boom, there we go. I have this right here. Open editor. I'm going to hit Ctrl+A, Ctrl+C. I'm going to grab the HTML code, paste it in here, and then I'm also going to give it the make.com. I want to create a webhook right now. I'm going to go to make.com. I'm going to make a webhook. Right now. And then I'm going to take this webhook scenario. Uh, let's see, I'm gonna create a new scenario, webhook, custom webhook, add. I'm going to call this webhook something like, um, LinkedIn headline generator. And when I hit save, it's going to make me the webhook. I'll drop the webhook in the, in Claude and boom, there we go. And then I have it built out. If you guys want to check out more, go to evyai.com. That's evyai.com. Sign up for pro and I'll see you on the webinar in a few minutes. evyai.com/webinar.