How to Develop Your Offer

If you want to catch a fish, you need bait. That's your offer. Your offer is your bait. It all has to do with perception. Perception is reality. The energy is different. Do you get what I'm saying? People don't just buy a product. They buy an ex— What's this presentation called? How to Create Offers That Are So Good People Would Feel Stupid Saying No. So what is an offer? Let's talk about an offer. An offer is, it's the thing that initiates the exchange of trading dollars for value. There's 2 problems. People don't have enough clients and they don't have enough cash. If you want to catch a fish, you need bait. That's your offer. Don't change what you're doing. Change what you're presenting that you are doing. Because people buy based on perception. They don't just buy because you told them to buy. Value versus commodity pricing. In the chat, I'm curious to know, would you rather be a commodity or would you rather be a value-based business? A commodity is based on the price where everybody's comparing. each other. So the price of gold is a commodity. The price of coffee is a commodity. The price of gas is a commodity. I will go from one gas station to another gas station. And if there's a gas station that's cheaper, like Costco, I might go to Costco. It's cheaper. So if you want to actually make money in business, you cannot be a commodity-based business. You cannot be a commodity-based business if you want to be successful. Instead of selling features, you got to figure out how to make an offer. That's a value-based offer. People don't just buy a product. They buy an experience. They buy a promise. Being the most expensive is actually a competitive advantage. Somebody came over to me. He's like, Joe, you charge $10,000 for a course? You're ridiculous. That's the most expensive LinkedIn training course around. I was like, yeah, because you make $100K. You could buy some other course for $100, but you're not going to make anything from it. The more you charge, the more value your product has, literally. Before we talk about price, can we talk about what your problem is? 'Cause I don't even know if Ev AI is right for you. Like, what's a conversation worth to you? And we're gonna talk about this whole concept of how to talk about, give you the scripts for your business and AI, all that stuff with prospecting so that you can get from $100K to $250K. Some people wanna make $250K. You need to add prospecting, a prospecting layer to make more than $100K. And if you wanna make over a million, you have to add marketing on top of that. Pricing for outcome will help your price for value of the offer versus what the market is. Gross profit, net profit, and lifetime value. Lifetime value is also known as LTV. Gross profit is how much money is left over after you spend direct expenses on servicing a client. Somebody told me, Joe, I have a $100 million business. And I asked him if he can take my— if he wants to sign up to be my coaching client so I could help him be able to have less stress. He's like, how much do you charge? I said, what would it impact? How would your business be impacted if you had less stress? He's like, yeah, but how much do you charge, Joe? I was like, I'll tell you how much I charge. Don't worry. I'll tell you. I don't even know if you're a good fit yet. Do you understand why it's so important to understand gross profit, net profit, and lifetime value? So lifetime value is a total that a client brings to you after you deduct the gross profit. Over a 1-year period. So here's the 4 considerations to pick a good target market. The pain is clear, the purchasing power is high, it's easy to target and find, and has a growing market annually. Help a unique market solve a unique problem in a unique way. You, what you need is a starving crowd that is easy to find and has money and is growing. So here's the 3 levers of success: market, offer, persuasion. Now go create an offer that will translate into money in your bank account. Want to make networking easier and more effective? Try Evy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.