Joe Apfelbaum shares how to find LinkedIn post ideas by tapping your audience's pains and goals, your own skills and stories, and what you read. Test ideas by asking your network simple questions to see what sticks.
If you need ideas and idea generation, focus on the pains of your customer, on their goals, on their dreams, on their fears, on your skills, some things that happen to you, things that you'd like to happen to you, things that happen to other people. Think about the books that you've learned from, the seminars that you've been, the experiences that you've had. These are things that you can be posting about, things that people find interesting. And test things out. See what happens. Play a game. Don't be afraid to go out there and ask people. People a simple question. If you know who your target market is, you can share a little bit about your business and ask people what their target market is. You can share a post that speaks about the benefits of solving the problem that you typically solve. A lot of people talk about the features, but what about the benefits? You can talk about your network. You can talk about things related to your hobbies, things that you find really interesting. If you find it interesting, you're going to find other people that are interested in what you find interesting.
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